Hasdiansa IW. THE IMPACT OF BRAND CREDIBILITY ON BRAND EQUITY IN THE BEAUTY INDUSTRY. Curr. Adv. Res. Sharia Financ. Econ. Worldwide [Internet]. 2024 Sep. 29 [cited 2026 Mar. 12];3(4):538-47. Available from: https://ojs.transpublika.com/index.php/CASHFLOW/article/view/1519