COMMUNICATION STRATEGY OF BPJS EMPLOYMENT MEDAN BRANCH OFFICE IN DISSEMINATING THE RETIREMENT GUARANTEE PROGRAM

The purpose of this study was to describe the communication strategy of BPJS Employment Medan Branch Office in disseminating the retirement insurance program and to find out the obstacles faced by the Manpower Office in disseminating the retirement insurance program. This study uses a descriptive method with a communication approach. Methods of collecting data through observation, interviews and documents. The results showed that (1) the strategies used by BPJS Employment Medan Branch in the socialization of the retirement insurance program were knowing or identifying the target audience, translating messages in this case the BPJS Employment Law, Government Regulations (PP), Minister of Manpower Regulations (PMTK), BPJS Employment Vision and Mission, Benefits of the retirement insurance program, registration procedures, as well as coordination with the local labor government and social services related to the socialization of the retirement insurance program, (2) Obstacles faced by BPJS Employment Medan Branch Office in socializing the retirement insurance program, especially for determine the audience socialized by participants Currently not workers in charge of processing company data, so the message document is not right on target, as well as to determine the method used when BPJS Employment Medan Branch Office and related agencies. Expected search results This can maximize the form of communication strategies in the socialization of the retirement insurance program in the future and become material for the development of further studies related to the retirement insurance program at BPJS Employment at the Medan Branch Office.

systems are essential to its prosperity. According to Noviansyah (2019) state that the social security system is both the means and the ultimate objective (goal) of the current global affluence.
The founding fathers of the Republic of Indonesia pledged to create a welfare state. The state defends the entire Indonesian nation and the entire Indonesian homeland, promotes state interests, teaches the country's life, and contributes to the realization of independence, eternal peace and social justice, and an independent-based world order. Citizenship in accordance with the Indonesian national constitution. It was founded in Indonesia's popular sovereign republic Based on: Belief in the One and Only God, just and civilized humanity, Indonesian Unity, Democracy guided by wisdom in deliberation/representation, and the realization of social justice for the Indonesian people, as stated in the fourth paragraph of the Preamble to the 1945 Constitution of the Republic of Indonesia. The welfare state in question is a form of democratic government that emphasizes that the state is responsible for the welfare of the people, the population (at least as little as possible), and that the government must regulate the distribution of state wealth so that no one starves or runs out of money due to a lack of social security. Social security that is satisfactory and durable is one of the cornerstones of a welfare state, alongside education for all, open employment possibilities, economic growth, economic stability, and justice (Sukmana et al., 2015). Communication has a crucial function in development. Everest M. Rogers asserts that growth is a beneficial shift toward economic and social systems governed by the state. He also stated that communication is the foundation of social transformation inside a nation. During development, the desirable modifications are, of course, for the better or more advanced than previously (Yandani, 2016).
As a community productivity group that aids in the implementation of development, the workforce has a significant role and significance (Ezah, 2019). In various facets of development, the workplace is gaining importance, as the success of development depends on the people who manage it, making humans both the subject and object of development (Sari, 2020). It is acknowledged that a large population without an increase in production will become a burden that can slow the rate of development. However, if people are utilized, encouraged, and deployed as an effective workforce, they will contribute to the success of all development efforts. The quality of the Indonesian populace, which determines the success or failure of efforts to reach the takeoff phase, is one of the country's development's greatest achievements (Fadlillah, 2019). Sastrohadiwiryo & Syuhada (2021) state that human development is impossible without a lifetime guarantee, and the improvement of the quality of the workforce and the protection of workers must be consistent with the dignity of the workforce.
Undoubtedly, employment issues are extremely complex and require prompt resolution. In many countries according to Wisnu (2013) workers are generally economically and socially marginalized. Consequently, workers must have certainty about their employment. Future workers should be provided with guarantees that protect their rights under existing laws. Generally speaking, this social security covers a variety of community and government-run businesses. This employment issue is important to the government because it relates to the needs of all human beings, whose nation is obligated to prosper its citizens under the 1945 Constitution of Indonesia. It has evolved. The government has enacted a special labor law that provides guarantees to all Indonesian workers in accordance with the internationally recognized Human Rights Charter as part of its efforts to protect workers. Since we are born, we cannot survive by ourselves. Humans are social by nature and cannot survive without assistance from others. One method of achieving a social security system for everyone is ideal for all individuals, all nations, and all nations (Maryani & Nainggolan, 2019). However, in order to achieve the well-being of the people, each individual, country, and nation follows a different path, based on the founding nation's goals and philosophy. Particularly, Article 28D states that "everyone has the right to work and to receive fair and equitable compensation and treatment in employment relations," while Article 28I and Paragraph 4 offer protection to all workers. Promotion, attest that they are eligible for the promotion.
The Social Security Administering Body expressly states in Law Number 24 of 2011 that BPJS is a public body (Widiastuti, 2017). The BPJS is a social security program that protects every worker against certain socioeconomic risks (Adillah & Anik, 2015). By statute, BPJS was established as BPJS of Health and BPJS Employment. The Republic of Indonesia's founders agreed to establish a welfare state. The independence of the Unitary State of the Republic of Indonesia is governed by the Constitution of the State of Indonesia. The state protects the entire Indonesian nation and the entire Indonesian homeland, promotes public welfare, educates the nation's life, and participates in realizing a world order based on peace, independence, eternal and social justice. Indonesian independence in 1945. The four programs administered by BPJS Employment are Work Accident Insurance, Death Insurance, Old Age Security, and Old Age Security (Irdanasari & Wijayanti, 2022).
Based on the preceding explanation, the purpose of this study was to determine and describe the Communication Strategy utilized by BPJS Employment at the Medan Branch Office in promoting the use of the Old Age Security program.

THEORITICAL REVIEW 2.1. Strategy Definition
The strategy is a detailed, long-term plan that is implemented by the institution, has a technical plan, and outlines the institution's actions for reference (Putri, n.d.). Institutions to attain objectives. A good strategy comprises the coordination of work teams, the identification of supporting elements that adhere to the principle of rational implementation of themes and ideas, efficient financing, and tactics for achieving objectives effectively and efficiently.

Definition of Communication
The term effective communication in English comes from the Latin words Communicationatio and Communis, which mean the same thing. Same here means identical. In this sense, it can be understood that in communication, communication can be effective if the parties share a similar meaning or point of view. In Arabic, communication is represented by the word Ittasholahyattashiluittisholan, which means making contact with or communicating with other individuals. Communication is the process of delivering information, messages, ideas, or understanding using symbols that contain meaning or

JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS | JHSSB
https://ojs.transpublika.com/index.php/JHSSB/ meaning, both verbal and non-verbal, from one person or group of people to another person or group of people with the goal of achieving mutual understanding.

Communication Strategy
Communication strategy is the beginning of communication activities that frequently occur in interpersonal communication, group communication, and mass communication in daily life. Similarly, in organizational life, public relations serve as a mode of communication and are consequently reliably colored by direct and indirect public relations activities (Wibawa, 2009). A communication strategy is a combination of communication planning and communication management implemented by an organization to achieve its goals using contextual and conditional approaches. By planning an effective communication strategy, the intended objectives will be attained as anticipated. Regarding the term, numerous experts provide definitions of strategy from a variety of perspectives, but they essentially all have the same meaning, namely achieving goals effectively and efficiently. Formulation of a strategy is one of the steps in achieving goals and objectives. Futurefocused interaction in competition to achieve objectives. In order to serve the community effectively, it is necessary to consider the public process's conditions and situations from a strategic standpoint.
According to Setiawan Hari Purnomo, the term "strategy" is derived from the Greek words stratus (military) and Ag (to lead). Therefore, strategy in its original context refers to the actions of generals who intend to conquer the enemy and win the war. According to Koontz and Kreitner, strategy is a plan of action with the intention of maximizing the use of available resources to accomplish the organization's primary mission. Rogers stated that the media have always been viewed as an extension of government planners, and that their primary purpose is to gain public support and participation in the implementation of development plans. According to Rogers, development is of utmost importance, so the government, when facilitating communication, must pay close attention to the strategies that will be used to convey messages so that the desired results are achieved. The performance matches the intended and expected outcomes. According to Anwar Arifin, strategy is the overall conditional fulfillment of actions to be taken to attain goals. Based on some of the comments made above, we can conclude that strategy is a necessary step for achieving a goal. A good strategy will reveal the key actions and decision patterns that will be selected to achieve organizational objectives. Strategy is also the formulation of an organization's or business's vision and mission. A communication strategy consists primarily of media planning (communication planning) and media management (communication management) in order to accomplish a specific objective. Communication strategies must be structured dynamically so that operational communication tactics can be adapted directly to their influencing factors. To accomplish this, a communication strategy must be capable of dictating its tactical operations in the sense that the approach (approach) can vary based on the situation and conditions.
Communicators must comprehend the nature and message of the communication in order to determine the type of media to be used and the communication method to be selected. Communication strategy is largely responsible for the success or failure of an effective communication tool. The communication strategy of Anwar Alifin has four objectives: (1) Ensuring comprehension or ensuring that communication is comprehended.

RESEARCH METHOD
The qualitative descriptive research method utilized in the preparation of this thesis proposal aims to describe the problem formulation. Qualitative descriptive research is research that aims to comprehend the phenomenon of what the research subject experiences (for example, behavior, perception, motivation, action, etc.) holistically and by way of description in the form of words and language, in a particular context that occurs naturally, and by employing a variety of scientific methods.

RESULT AND DISCUSSION
BPJS Employment is a public program that provides protection to workers from certain socioeconomic risks and is implemented through mechanism security social as government agency engaged in the employment BPJS Employment, formerly known as PT. Jamsostek (Persero) is the Law Enforcer of Labor and Social Security. BPJS aims to provide guarantees that meet the basic needs of each participant and/or a decent living for the family. BPJS Employment participants are everyone who has worked in Indonesia for at least 6 months and is paying contributions, including foreigners.
BPJS operates a national social security system based on the following principles: 1) Mutual cooperation 2) Profit 3) Transparency 4) Attention 5) Responsibilities 6) Transferable 7) Participation Mandatory 8) Results of the management of the Social Security Fund are fully used for program development and maximum benefits for participants.
BPJS Employment is a legal entity formed to administer social security programs: insurance compensation work accident death insurance, and old age insurance. Corporations are endowed with laws and regulations governing the implementation of social security for the people of Indonesia. The provisions that underlie BPJS Employment are Law Number 24 of 2011 concerning Implementation of Social Security.

1) Old Age
The Old Age Security Program aims to replace the income lost by workers as a result of death, disability, or old age and is administered through an old age insurance program. When an individual reaches the age of 56 or meets certain requirements, the Old Age Security Program guarantees a steady income. The following are the retirement system's contributions: a) Expenses = 3,7% b) Worker Expenses = 2% Retirement Benefits contributions cumulative plus the result of the development. Old age protection, if there is work, will be contributions of collected and the results development.
a) 55 years of expiration or death, or permanent integrity dysphoria b) Retirees who have passed the five-year membership waiting one month c) I didn't come back even though I went abroad, or became a civil servant/police/ABRI 2) Program Insurance Work Accident Injuries at work, including occupational diseases are a risk faced by employees in carrying out their work. Accident insurance Work required to cover part or all lost income of caused by social risks such as death or disability due work accidents or mental because the health and safety of the workforce is the responsibility of the employer, the employer obliged to pay contributions insurance accident. This ranges from 0.24% to 1.74%, depending on the type of business group.

3) Death Insurance Program
Death insurance is a cash benefit to be given to the heirs when the participant dies not due to a work accident. Death insurance is used to provide relief to the family in the form of funeral costs and financial concessions. Employers are required to pay a death benefit contribution of 0,3% for a death benefit of Rp. 21.000.000 which consists of a death benefit of Rp. 14000.000.00 and funeral expenses and fixed compensation of Rp. 2.000.000.00.

4) Retirement Security Program Retirement
Retirement insurance is administered at the national level based on the principle of mandatory savings or social insurance. Retirement Security is a social security intended to maintain a decent standard of living for participants and/or their heirs by providing income after the participant reaches retirement age, is permanently disabled, or dies. Participants in the Retirement Security Program are registered workers and have paid contributions. Participants are workers who work for employers other than state officials, namely wage recipients consisting of: 1) Workers in companies, 2) Workers in individuals.
In addition, employers can also participate in the Retirement Guarantee Program according to the stages of participation. Work registered by the employer has a maximum retirement age before the retirement age of 1 (one) month. The retirement age was first set at 56, and starting January 1, 2019, the retirement age will be 57, then every 3 (three) years the retirement age will increase by 1 (one) year until you reach the retirement age of 65 years.
In the event that the employer is clearly negligent in not registering his workers, the worker can register directly with the BPJS Employment. In this case the participant changes place of work, the participant must notify the employer of his participation in the new workplace by showing the BPJS Employment participant card. In addition, employers in new locations will continue to involve workers.
The retirement benefit contribution is calculated at 3% consisting of 2% employer contribution and 1% employee contribution. The monthly salary used as the basis for calculating contributions includes basic salary and fixed allowances. For 2015, the maximum salary limit used as the basis for the calculation is set at Rp 7 million (seven million rupiah).

CONCLUSION
Based on the description in the previous chapter, the author can draw the following conclusions: 1) The communication strategy used by BPJS Employment Medan Branch Office to socialize the retirement insurance program includes identifying or identifying the target audience, compiling messages, determining methods and using media. 2) Obstacles faced by BPJS Employment Medan Branch in socializing the old-age insurance program are identifying the audience that the socialization participants visit who are not corporate data processors, in compiling messages because non-current people are not capable data processing companies so that the message material is not on target and determine the time adjustment method between the BPJS Employment branch office in Medan and the relevant agencies.