[1]
Simanjuntak, E.Y. and Marpaung, N. 2023. THE INFLUENCE OF CONFORMITY CONSUMPTION BEHAVIOR AND PRODUCT ATTRIBUTES ON THE DECISION TO PURCHASE SKINCARE PRODUCTS : (Study in State University Students in the City of Medan). JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS. 3, 2 (Nov. 2023), 306–318. DOI:https://doi.org/10.55047/jhssb.v3i2.892.