Patwa, N. A.; Tawe , A.; Musa , M. I.; Sahabuddin , R.; Darmawan Natsir , U. THE INFLUENCE OF SOCIAL MEDIA MARKETING AND SERVICE QUALITY ON VIEWERS OF THE TVRI CHANNEL PROGRAM OF SOUTH SULAWESI. J. Hum. Soc. Sci. Bus. 2023, 2, 660-671.