Munawaroh, N. A., & Sudarmiatin, S. (2024). WHAT’S BEHIND BRAND SWITCHING AMONG INDONESIAN CUSTOMERS: IS IT ALL ABOUT BRAND IMAGE AND CUSTOMER SATISFACTION?. JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, 3(3), 695–715. https://doi.org/10.55047/jhssb.v3i3.1143