MUNAWAROH, N. A.; SUDARMIATIN, S. WHAT’S BEHIND BRAND SWITCHING AMONG INDONESIAN CUSTOMERS: IS IT ALL ABOUT BRAND IMAGE AND CUSTOMER SATISFACTION?. JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 3, n. 3, p. 695–715, 2024. DOI: 10.55047/jhssb.v3i3.1143. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/1143. Acesso em: 30 oct. 2025.