ISWARA R., P. D.; PURNAMASARI, O. Maintaining Brand Loyalty Through Integrated Marketing Communication (IMC): Insights from PT Dream Tours and Travel. JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 4, n. 3, p. 507–526, 2025. DOI: 10.55047/jhssb.v4i3.1676. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/1676. Acesso em: 12 mar. 2026.