FAHIRA, T. N.; SIREGAR, O. M. Green Marketing Appeal and Brand Image to Consumer Purchase Intention: A Study of the Body Shop in Medan City. JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 4, n. 3, p. 626–642, 2025. DOI: 10.55047/jhssb.v4i3.1762. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/1762. Acesso em: 16 mar. 2026.