MAWADDAH, S.; SIREGAR, O. M. The Influence of Brand Ambassador, Viral Marketing, and Brand Awareness on the Purchase Decision of Korean Skincare Products among University Students. JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 4, n. 3, p. 720–737, 2025. DOI: 10.55047/jhssb.v4i3.1805. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/1805. Acesso em: 13 mar. 2026.