SURYADI, T. A.; PRADANA, M.; RUBIYANTI, N. The Influence of Brand Awareness, Brand Personality, Perceived Quality, and Perceived Value on Brand Loyalty with Customer Engagement as a Mediating Variable in the Cosmetics Industry in the Digital Era (A Case Study of the Make Over Brand). JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 5, n. 3, p. 555–570, 2026. DOI: 10.55047/jhssb.v5i3.2331. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/2331. Acesso em: 7 oct. 2026.