GULTOM, M. D.; ADLINA, H. .; SIREGAR, O. M. . THE INFLUENCE OF ELECTRONIC WORD OF MOUTH AND BRAND IMAGE ON THE PURCHASE DECISION OF VIDEO ON DEMAND NETFLIX SUBSCRIPTION: (Study on Netflix Users in Medan City). JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 2, n. 1, p. 122–127, 2022. DOI: 10.55047/jhssb.v2i1.389. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/389. Acesso em: 27 apr. 2026.