FARHAN, M. R.; ADLINA, H. THE INFLUENCE OF STORE ATMOSPHERE AND VIRAL MARKETING ON BUYING DECISION: (Study on Seis Café & Public Space Consumers on Sei Silau Street, Medan City). JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 2, n. 1, p. 241–254, 2022. DOI: 10.55047/jhssb.v2i1.410. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/410. Acesso em: 13 mar. 2026.