IQBAL, K.; SIREGAR, O. M. THE INFLUENCE OF STORE ATMOSPHERE ON CONSUMER PURCHASING DECISIONS AT THE EIGER STORE: (Study on the Eiger Store at Setia Budi Street, Medan). JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 2, n. 1, p. 255–264, 2022. DOI: 10.55047/jhssb.v2i1.414. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/414. Acesso em: 12 mar. 2026.