SIMANJUNTAK, E. Y.; MARPAUNG, N. THE INFLUENCE OF CONFORMITY CONSUMPTION BEHAVIOR AND PRODUCT ATTRIBUTES ON THE DECISION TO PURCHASE SKINCARE PRODUCTS : (Study in State University Students in the City of Medan). JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS, [S. l.], v. 3, n. 2, p. 306–318, 2023. DOI: 10.55047/jhssb.v3i2.892. Disponível em: https://ojs.transpublika.com/index.php/JHSSB/article/view/892. Acesso em: 20 mar. 2025.