Fahira TN, Siregar OM. Green Marketing Appeal and Brand Image to Consumer Purchase Intention: A Study of the Body Shop in Medan City. J. Hum. Soc. Sci. Bus. [Internet]. 2025 Jun. 24 [cited 2026 Mar. 12];4(3):626-42. Available from: https://ojs.transpublika.com/index.php/JHSSB/article/view/1762