JOURNAL OF HUMANITIES, SOCIAL SCIENCES AND BUSINESS

Analysis of the Impact of Communication and Job Satisfaction on Work Effectiveness at the Department of Cooperatives, Small and Medium Enterprises, Industry and Trade (DKUKMPP), Solok Regency

Rasidah Nasrah — 2025-04-16

This study aims to investigate how communication and job satisfaction impact work effectiveness at the Solok Regency Small and Medium Enterprises Cooperatives, Industry and Trade (DKUKMPP) Service. A total of 67 respondents participated in the research, which utilised quantitative methods for analysis. The statistical analysis revealed that communication has a significant influence on work effectiveness, as evidenced by the t test results (tvalue 4.536 > ttable 1.998, significance level 0.000 < 0.05). This suggests that effective communication plays a crucial role in enhancing work effectiveness. Furthermore, the study concluded that job satisfaction also has a significant impact on work effectiveness, based on the statistical analysis findings. The t-test confirmed that the value of tvalue 4.018 is greater than ttable 1.998, indicating that Job Satisfaction has a significant impact on Work Effectiveness. Furthermore, it was found that both Communication and Job Satisfaction together have a significant effect on Work Effectiveness within the Solok Regency Small and Medium Enterprises Cooperatives, Industry and Trade (DKUKMPP) Service. This was demonstrated through the use of the F test, where the fvalue of 76.332 exceeded the ftable value of 3.14, with a resulting significance value of 0.000, which is lower than the threshold of 0.05. The R Square value of 0.705, representing 70.5%, suggests that Job Satisfaction and Communication explain a significant portion of Work Effectiveness, with 29.5% of the influence coming from other variables not accounted for in the study.

Financial News Sentiment and Investor Confidence: Determinants of Stock Price Volatility in IDX30

Sidiq Nuriksan — 2025-04-16

The purpose of this study is to analyze the effect of financial news sentiment and investor confidence on stock price volatility of 30 companies on the Indonesia Stock Exchange that are members of the IDX30 index. This study uses a quantitative approach and signal theory. The population consists of all companies indexed by IDX30 and sampling using a saturated sample approach or total sampling where all companies indexed by IDX30 are sampled. The Natural Language Processing method is used to measure financial news sentiment and Market to Book Value of Equity to measure investor confidence. Stock price volatility is measured using standard deviation of risk or price volatility. The analysis technique uses multiple regression. The results showed that financial news sentiment affects stock price volatility, and investor confidence has no effect on stock price volatility in IDX30 companies. The results of this study indicate that a small portion of stock price fluctuations are influenced by financial news sentiment and investor confidence levels. The majority of stock price movements are determined by other factors not included in this analysis.

Maintaining Brand Loyalty Through Integrated Marketing Communication (IMC): Insights from PT Dream Tours and Travel

Putri Debby Iswara R. — 2025-04-16

The competitive Hajj and Umrah travel market struggles with brand loyalty due to intense competition, changing pilgrim numbers, and the importance of customer trust. Companies must use effective strategies to avoid losing market share. This research focuses on the implementation of Integrated Marketing Communication (IMC) by PT Dream Tours and Travel to retain customers. This research aims to analyze PT Dream Tours and Travel's Integrated Marketing Communication (IMC) implementation and brand loyalty. IMC was chosen as a concept approach to create consistent and effective marketing communication through various channels such as advertising, sales promotion, digital media, and public relations. IMC, as stated by Andrews & Shimp is a marketing approach that integrates various communication elements, such as advertising, sales promotion, direct marketing, public relations, and digital media, to create consistent messages and build long-term relationships with customers. This research uses a qualitative descriptive method with a case study approach. Data were collected through in-depth interviews, observation, and analysis of company documents. The main informants consisted of the management of PT Dream Tours and Travel and Umrah pilgrims. The results showed that the implementation of IMC by PT Dream Tours and Travel succeeded in increasing brand loyalty with integrated marketing methods and based on consumer needs. Consistent promotion through social media, banking partnerships, and special programs such as Hajj savings have proven effective in attracting new customers while maintaining relationships with existing customers.

The Push Factors of Entrepreneurship: Examining Unemployment, Job Dissatisfaction, and Economic Conditions as Drivers of MSME Owners' Decision to Become Entrepreneurs in North Jakarta

Okto Aditya Suryawirawan — 2025-04-16

Despite various government initiatives to promote entrepreneurship, Indonesia's entrepreneurial growth remains low, with a minimal increase in entrepreneurial rates and one of the lowest rankings in Southeast Asia. Prior research on entrepreneurial intentions in Indonesia has primarily focused on pull factors, while the role of push factors remains underexplored. The objective of this research is to examine how push factors, including unemployment, job dissatisfaction, and unfavorable economic conditions on the entrepreneurial intention and behavior of MSME owners situated in North Jakarta. This study employs a non-probability purposive sampling technique, targeting MSME owners in North Jakarta as respondents. Data from 80 MSME owners were collected to achieve a statistical power of 80%. The study utilizes Partial Least Squares (PLS) to analyze the data. The results indicate that unemployment has a significant positive effect on entrepreneurial intention but does not directly influence entrepreneurial behavior. Job dissatisfaction does not significantly affect either entrepreneurial intention or entrepreneurial behavior. Economic situation has a strong positive influence on entrepreneurial intention but does not directly impact entrepreneurial behavior. Entrepreneurial intention significantly influences entrepreneurial behavior. Entrepreneurial intention mediates the relationship between unemployment and entrepreneurial behavior, as well as between economic situation and entrepreneurial behavior, while no significant mediation effect is found for job dissatisfaction. This study highlights the need for policy support to strengthen entrepreneurial intention among unemployed individuals, as it drives entrepreneurial behavior.

Sustainable Marketing Schemes for Micro, Small, and Medium Enterprise (MSME) Owners Operating in Mabolo, Cebu City

Leona Jane P. Simbajon — 2025-04-18

Sustainable marketing strategies play a vital role in helping multinational companies balance sustainability and profitability. However, local studies investigating micro, small, and medium enterprises’ (MSMEs) understanding, adoption, or implementation of these strategies at the barangay level were underexplored. This descriptive-correlational study examined the correlation between the importance and the effectiveness of sustainable marketing practices among micro, small, and medium enterprises (MSMEs) owners operating in Mabolo, Cebu City. The study drew 240 respondents from a population of 633 using Raosoft, an online sample size calculator, and selected them randomly to participate in data gathering. The authors utilized an adapted tool to gather data from the respondents. Frequency count, weighted mean, and Pearson correlation were used in the data analysis. Based on the study’s results, the interpretation of the correlation between the level of importance and the level of effectiveness implemented by MSME owners showed positive and strong results. Also, it was found that MSMEs place greater importance on sustainable marketing strategies, and their effectiveness in implementing them also tends to increase. A green marketing framework was recommended to address the lack of importance, as it helps MSME owners improve their sustainable marketing strategies.

The Effect of Information Technology and Facilitating Conditions on Audit Risk (Survey of Public Accounting Firms throughout Central Java)

Dewi Saptantinah Puji Astuti — 2025-04-29

This study addresses the research gap concerning the factors influencing Audit Risk in Public Accounting Firms, particularly the limited empirical evidence on the roles of Information Technology and Facilitating Conditions. Audit risk arises when auditors issue inappropriate opinions on financial statements containing material misstatements, which can undermine financial accountability and stakeholder trust. This research investigates how Information Technology and Facilitating Conditions affect Audit Risk in Public Accounting Firms located in Central Java. Using a descriptive quantitative approach, data were collected via structured questionnaires from 60 purposively selected auditors with a minimum of three years of experience across various audit engagements. The variables measured include components of Audit Risk (Inherent Risk, Control Risk, Detection Risk), Information Technology (use of AI and cloud computing), and Facilitating Conditions (knowledge, resources, compatibility, and ease of use). Data analysis was performed using SPSS software, incorporating validity and reliability tests, as well as classical assumption tests such as normality, multicollinearity, autocorrelation, and homoscedasticity, followed by multiple linear regression analysis. The findings reveal that Information Technology has a negative but statistically insignificant effect on Audit Risk, while Facilitating Conditions exhibit a positive and significant influence. Collectively, both variables significantly impact Audit Risk. These results highlight the critical role of organizational support systems in mitigating audit risk, suggesting that improvements in facilitating conditions may be more influential than technology adoption alone in the context of auditing practices.

Analysis of Leading Sectors and Structural Shifts in the Economy in Tojo Una-Una District in 2019-2023

Rezaldi Rezaldi — 2025-05-24

This study aims to analyse the leading sectors and shifts in economic structure in Tojo Una-Una Regency between 2019 and 2023, using the Location Quotient (LQ) and Shift-Share Analysis methods. The main objective of the research is to identify sectors that play an important role in regional economic growth and evaluate the factors that affect the performance of these sectors. The data used includes the Gross Regional Domestic Product (GRDP) of Tojo Una-Una Regency and Central Sulawesi Province during the period. The results of the analysis show that the agriculture, forestry and fisheries sector and the services sector such as education, health and accommodation provision have a major contribution to the regional economy. The Real Estate sector was recorded as the sector with the highest LQ, indicating enormous growth potential. In contrast, the manufacturing and mining sectors experienced a significant decline in competitiveness. Shift-Share analysis shows that most of the growth of the leading sectors is influenced by local factors, with the agricultural sector being the main contributor in the shift of the regional economy. This study recommends infrastructure development, labour quality improvement, as well as policies that support non-base sectors to improve the competitiveness and diversification of the regional economy.

The Relationship Between Customer Experience and Perceived Quality with Repurchase Intentions on Gojek Services

Jennifer Tio — 2025-06-12

This research is motivated by the rapid development of technology, especially online transportation services which are increasingly in demand by the public because of their convenience, speed and comfort. Gojek as one of the largest online transportation platforms in Indonesia needs to understand the factors that affect customer loyalty to maintain its market share. In this context, customer experience and perceived quality are identified as important variables that affect repurchase intentions. This research seeks to examine how customer experience and perceived quality impact the likelihood of Gojek online transportation users in Medan City to make repeat purchases. The relationship between customer experience and perceived quality will be dissected both individually and together in relation to repurchase interest. The study utilises a survey with a quantitative approach, gathering data from 100 Gojek users through a questionnaire. The collected data is then analysed using multiple linear regression analysis to evaluate the influence of each independent variable on the dependent variable. The study found that both customer experience and perceived quality significantly drive repurchase intention among Gojek users. Customer experience showed the strongest impact (t = 9.742, p < 0.001), with factors like convenient access, quick service, and pleasant interactions encouraging repeat purchases. Perceived quality also had a significant positive effect (t = 4.139, p < 0.001). Collectively, these two factors explain 71.4% of the variance in repurchase intentions, with the remaining 28.6% attributed to other factors not examined in the study.

Analyzing Consumption Patterns of Low-Income Households Receiving Direct Cash Assistance from Village Funds (BLT-DD): Evidence from Labuan Lelea Village, Donggala District

Nur Ainun Ma’rifah — 2025-06-24

Despite receiving Direct Cash Assistance from Village Funds (BLT-DD), low-income households in Labuan Lelea Village, Donggala Regency, continue to struggle with meeting their basic living needs. They have a limited understanding of how the assistance is divided between expenses for food and other necessities. This research aims to analyze the Consumption Patterns of Low-Income Households Receiving Direct Cash Assistance from Village Funds in Labuan Lelea Village, Donggala Regency using Poverty Gap Index Analysis. The research employs descriptive methods with quantitative and qualitative approaches. This study uses the poverty gap index (Poverty Gap Index-P1) analysis method. The research sample consists of 30 respondents receiving BLT-DD (Direct Cash Assistance from Village Funds) who are outside the Integrated Social Welfare Data (DTKS) or are unregistered. Data collection methods used in this research include literature study through written document collection, particularly documents, articles, scientific works, books, survey methods, and interview methods. The research results show that the expenditure pattern of 30 households receiving BLT Village Fund assistance is used more for food at 70.20 percent while non-food items only account for 29.80 percent. This indicates that BLT assistance funds are primarily used to fulfill basic needs in the form of food, which is characteristic of low-income households where most income or assistance received is focused on meeting daily basic needs, especially food consumption. This research suggests strengthening productive economic programs such as skills training and business capital assistance. Regular evaluation is also needed to ensure proper targeting and program effectiveness in reducing poverty.

Green Marketing Appeal and Brand Image to Consumer Purchase Intention: A Study of the Body Shop in Medan City

Tengku Nazwa Fahira — 2025-06-24

The cosmetics industry worldwide has seen a remarkable expansion in tandem with a rise in consumer consciousness regarding environmental concerns and a desire for eco-friendly products. The Body Shop has emerged as a leading cosmetic brand owing to its dedication to sustainability and a compelling brand identity. This study seeks to investigate the impact of eco-friendly marketing and brand perception on consumer intent to purchase, both individually and collectively. The research methodology adopted is quantitative in nature, employing an associative approach. Information was gathered from a sample of 100 individuals who use products from The Body Shop in Medan City through purposive sampling. Statistical analysis was carried out using multiple linear regression with the aid of SPSS software. Findings shows that green marketing has a positive and significant effect on purchase intention (t-value = 5.214; sig. = 0.000 < 0.05; coefficient = 0.691). Conversely, brand image does not have a significant effect (coefficient = 0.114). Simultaneously, both variables significantly influence purchase intention with an adjusted R² value of 33%, while the remainder is influenced by other factors outside this research. These findings demonstrate the importance of green marketing strategies in shaping consumer purchasing decisions in the sustainable cosmetics sector.

Analysis of the Effectiveness and Efficiency of Regional Financial Management of Sigi Regency for the Period 2020-2024

Fitra Fitra — 2025-07-07

Regional financial management plays a pivotal role in attaining development objectives and enhancing community welfare particularly in fledgling regions like Sigi Regency. Regional governments' fiscal performance gets thoroughly evaluated via wonky effectiveness and efficiency metrics quite essential for assessing resource management skills and revenue goals. The goal of this research is to evaluate the financial performance of Sigi Regency. The study utilised secondary data from the Sigi Regency APBD for the 2020-2024 budget cycle. In order to assess the financial effectiveness and efficiency of the region, the analysis method involved calculating the Effectiveness Ratio and Financial Efficiency Ratio. The findings indicate that, on the whole, the financial effectiveness ratio of Sigi Regency during the 2020-2024 period has reached a highly effective level. This suggests that the local government of Sigi Regency has effectively managed to achieve the expected Regional Original Revenue (PAD), thereby maximising the potential of PAD to support the region's development. Meanwhile, the financial efficiency of Sigi Regency from 2020 to 2024 generally remained at a lower and less efficient level. This indicates that the ratio of revenue to expenditure was not optimal. Even during the periods of 2020, 2021, 2022, and 2024, the efficiency ratio exceeded 100 percent.

The Influence of Communication and Work Environment on Employee Performance in District Government Offices

Iva Puspita Sari — 2025-07-07

Understanding the major determinants of employee performance is essential for effective organizational management, especially in public sector organizations where the welfare of the community is directly impacted by service quality. Employee productivity and organizational effectiveness are known to be significantly influenced by communication and the work environment. The main aim of this study is to investigate the influence of Communication and Work Environment on Employee Performance at the Gurah District Office in Kediri Regency. This research focuses on variables such as communication (X1), work environment (X2), and employee performance (Y). The research methodology involves gathering data through interviews, observations, literature reviews, and surveys, using a quantitative approach. Several tests are carried out to analyse the data, including validity testing, reliability testing, classical assumption testing, multiple linear regression testing, t-testing, f-testing, and calculation of the coefficient of determination. The research in question utilised a thorough sampling method, encompassing all 36 employees at the Gurah district office based on the study's findings. Data analysis was conducted using SPSS 25.0 software with a significance level of 0.05. The results revealed that Communication (X1) had a significant effect on employee performance with a p-value of 0.032, which is below the 0.05 threshold. Similarly, Work Environment (X2) demonstrated a significant influence on employee performance with a p-value of 0.005, also below the significance level. These findings confirm that both communication and work environment significantly impact employee performance at the Gurah District Office in Kediri Regency.

Decision-Making Roles and Workplace Interpersonal Conflict in an Organizational Setting in Mandaue City

Philip Jun Atty Pagatpat — 2025-07-07

The purpose of this study is to investigate how decision-making responsibilities are perceived, as well as how interpersonal conflict is perceived in the workplace. The study used the descriptive-correlational research design and identified respondents in the organization using a purposive sampling technique for data collection. The study employed simple frequency and percentage, weighted mean, the Chi-Square Test of Independence, and the T-test for independent samples to analyze the collected data. The study's findings revealed that employees in the various departments highly perceived the four Mintzberg decision-making roles: entrepreneurial decision-making, disturbance handling, resource allocating, and negotiator decision-making, with entrepreneurial decision-making being the most prevalent among managers and as perceived by the respondents. The results also revealed that interpersonal conflicts at work are unavoidable, particularly in situations of interdependence, disagreement, interference, and negative emotions, with interdependence being the most visible and felt type of interpersonal conflict in the workplace. Additionally, a positive association was found between the respondents' years of employment and the interpersonal conflict at work regarding negative emotions. It was also discovered that there is a significant positive difference in the perception among employees of the manager's decision-making roles and the workplace interpersonal conflict. The study found that employees see interpersonal disputes as subjective but view managers' decision-making as objective. Managers can help resolve these conflicts, boosting productivity and communication among coworkers. While disputes are common, managers must improve policies and decision-making processes to mitigate and resolve conflicts effectively.

The Influence of Work Conflict, Workload and Work Environment on Performance Among Outsourced Hospital Employees

Indra Nurcahyo — 2025-07-08

Outsourced healthcare employees encounter specific obstacles that can have a substantial influence on their performance, such as work conflicts, high workloads, and unsatisfactory working conditions. Understanding these aspects is critical for healthcare management in order to provide quality services and maintain employee well-being. This study delves into the impact of work conflict, workload, and work environment on the productivity of contracted workers at Bhayangkara Hospital in Kediri. The research evaluates work conflict (X1), workload (X2), and work environment (X3) as factors that can affect the performance of employees, with employee performance (Y) being the key variable under consideration. A quantitative approach was employed, utilizing interviews, observations, literature review, and questionnaires for data collection. The analytical methods included validity and reliability testing, classical assumption testing, multiple linear regression, t-tests, f-tests, and determination coefficient analysis. The research used a saturated sampling technique, encompassing all 96 non-medical outsourcing employees at Bhayangkara Hospital, Kediri. The analysis suggests that the workload factor has a significant impact on employees' performance, with a significance level of 0.041, which is less than 0.05. Similarly, the workload variable also has a notable influence, with a significance level of 0.000, still less than 0.05. Additionally, the work environment component plays a significant role in affecting employee performance, with a significance level of 0.038, below the 0.05 threshold.

Analysis of Factors Affecting the Income of Rice Paddy Farmers in Rural Farming Communities

Jamiludin Jamiludin — 2025-07-09

This research examines how various factors including farm size, years of agricultural experience, and expenses for seeds, fertilizers, pesticides, and labor impact the earnings of rice cultivators in Nambaru Village, located in South Parigi District, Parigi Moutong Regency. The study employs a quantitative descriptive methodology and was carried out between February and March 2025, gathering data from 60 participants in Nambaru Village. The investigation utilized both primary and secondary data sources. Primary information was collected through direct observation and interviews using questionnaires, while secondary data came from governmental agencies and academic sources, including the Central Statistics Agency (BPS), Department of Food Crops, and Agricultural Extension Services. The analytical approach employed multiple linear regression techniques. Findings reveal that rice farmers in Nambaru Village earn an average of Rp 24,661,676 per hectare during a standard growing season, achieving an efficiency ratio of 3.03 based on Revenue-to-Cost (R/C) analysis. The study demonstrates that when considered together, all six factors namely farm size (X1), agricultural experience (X2), seed expenses (X3), fertilizer costs (X4), pesticide expenditures (X5), and labor costs (X6) collectively show a positive and statistically significant relationship with farmers' income (Y). When examining individual factors, farm size (X1) demonstrates both positive and significant influence on income. Agricultural experience (X2), fertilizer expenses (X4), and pesticide costs (X5) show positive correlations but lack statistical significance. Conversely, seed costs (X3) exhibit a negative and significant relationship with income, while labor expenses (X6) show a negative but insignificant effect on rice farmers' earnings in the study area.