DEVELOPMENT STRATEGY FOR MICRO, SMALL AND MEDIUM ENTERPRISES OF PALEMBANG CITY
##plugins.themes.EpsilonTheme.article.main##
Novita Wulandari*
Bastiar Tambuh
Fitri Herdayani
Yoni Rahayu
Micro, Small, and Medium Enterprises (MSMEs) play a pivotal role in bolstering the economy, particularly in employment, contributing significantly to the stability of both regional and broader financial systems. This research, employing a qualitative approach involving observation, interviews, and documentation studies, seeks to identify and map potential MSME areas in Palembang City. The study's findings encompass the thorough identification and mapping of these enterprises across each sub-district in Palembang City, elucidating 22 strategic issues such as capital, marketing, infrastructure, licensing, and innovation. Furthermore, the research sheds light on the spatial distribution of MSMEs, categorizing them based on zoning and business type. Notable examples include the culinary business center in Bukit Kecil sub-district, the cracker and kemplang business center in Sukarami sub-district, the songket business center in Ilir Barat II sub-district, and the jumputan business center in Kertapati sub-district. This comprehensive analysis contributes valuable insights into the multifaceted dynamics of MSMEs, offering a foundation for informed policy decisions and strategic planning to enhance economic sustainability.
Alfrian, G. R., & Pitaloka, E. (2020). Strategi Usaha Mikro, Kecil, dan Menengah (UMKM) bertahan pada kondisi pandemik covid 19 di Indonesia. Prosiding Seminar Nasional Terapan Riset Inovatif (SENTRINOV), 6(2), 139–146.
David, F. R. (2002). Manajemen strategis: konsep.
Hubeis, M., Purwanto, B., Dewi, F. R., Widyastuti, H., & Febtyanisa, M. (2015). Strategi pengembangan UMKM pangan yang berdaya saing di Indonesia. Prosiding Seminar Nasional Hasil-Hasil PPM IPB, 1, 126–143.
Khairunnisa, I., Harmadji, D. E., Ristiyana, R., Mekaniwati, A., Harto, B., Widjaja, W., Malau, N. A., Hayati, T. P. T. N., Faried, A. I., & Purwanti, T. (2022). Usaha Mikro, Kecil Dan Menengah (UMKM). Global Eksekutif Teknologi.
Kurniawan, F. D., & Fauziah, L. (2014). Pemberdayaan Usaha Mikro Kecil dan Menengah (UMKM) dalam Penanggulangan Kemiskinan. JKMP (Jurnal Kebijakan Dan Manajemen Publik), 2(2), 165–176.
Laura Hardilawati, W. (2020). Strategi bertahan UMKM di tengah pandemi Covid-19. Jurnal Akuntansi Dan Ekonomika, 10(1), 89–98.
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan digital marketing bagi usaha mikro, kecil, dan menengah (UMKM) di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17.
Rangkuti, F. (2014). Analisis SWOT: teknik membedah kasus bisnis cara perhitungan bobot rating dan OCAI.
Sarfiah, S. N., Atmaja, H. E., & Verawati, D. M. (2019). UMKM sebagai pilar membangun ekonomi bangsa. Jurnal REP (Riset Ekonomi Pembangunan), 4(2), 137–146.
Suhardi, A. R., Marinda, V. S., Rohendra, T., Putra, I. G. S., & Budiawan, A. (2021). Pelatihan Digital Marketing Pada Umkm Binaan Kadin Jawa Barat Dalam Menghadapi Era New Normal. Jurnal Pengabdian Dharma Laksana, 3(2), 100–105.
Tambuh, B., Wulandari, N., & Magsi, H. (2020). Tourism Development Potentials Through Inter-Districts Cooperation (IDC) in Southeast Sulawesi, Indonesia. International Journal of Multicultural and Multireligious Understanding, 7(7), 284–296.
Tambunan, T. (2012). Usaha Mikro Kecil dan Menengah di Indonesia: isu-isu penting. Lp3es.
Wulandari, W., Utami, M. C., & Fetrina, E. (2022). Perancangan Model dan Kuisoner Pengukuran Kinerja UMKM melalui Technology-Organization-Environment. IKRA-ITH Teknologi Jurnal Sains Dan Teknologi, 6(1), 11–19.
