E-COMMERCE UTILIZATION EFFORTS ENTREPRENEURS IN INDONESIA
##plugins.themes.EpsilonTheme.article.main##
Meilisa*
Nasri Bachtiar
Werry Danar Taifur
Endrizal Ridwan
To increase competitive advantage and expand markets, digitalization brings new trends with technological innovation in the form of e-commerce. Using Sakernas data for 2021, the research intends to analyze the impact of using e-commerce on business actors between two groups, namely business actors using e-commerce and those without using e-commerce for their business. The selected sample in the research was business actors who did not yet have permits for their business activities, namely 36,703. The e-commerce category is: product promotion with internet coverage, and sales carried out through marketplaces (Tokopedia, Bukalapak, Olx, etc). The results show that business actors who utilize e-commerce have higher income than business actors without using e-commerce in their business, which is influenced by human capital (education), digital skills (use of computers and smartphones), socio-demographics (age, gender), with the Propensity Score Matching (PSM) method.
Alam, S. S., Ali, M. Y., & Jani, M. F. M. (2011). An empirical study of factors affecting electronic commerce adoption among SMEs in Malaysia. Journal of Business Economics and Management, 12(2), 375–399. https://doi.org/10.3846/16111699.2011.576749
Ariansyah, K. (2020). The Importance of the Internet on Improving Economic Welfare : An Empirical Evidence from Indonesian Rural Household. 2018 International Conference on ICT for Rural Development (IC-ICTRuDev), 118–123.
Awa, H. O., & Ukoha, O. (2012). Integrating TAM adn TOE Frameworks and Expanding Their Characteristic Constructs for e-commerce adoption by SME’s. 9781610442, 162–185.
Badan Pusat Statistik. (2022). Statistik E-Commerce 2021.
Blixt, E., & Bøgh, S. (2020). Arti fi cial intelligence and internet of things in small and medium-sized enterprises : A survey. August. https://doi.org/10.1016/j.jmsy.2020.08.009
Brown, N. D., Grzybowski, L., & Romahn, A. (2017). The Impact Of Online Sales On Consumers and Firms Evidence From Consumer Electronics. https://doi.org/10.1016/j.ijindorg.2017.01.009
Couclelis, H. (2004). Pizza over the internet: E-commerce, the fragmentation of activity and the tyranny of the region. Entrepreneurship and Regional Development, 16(1), 41–54. https://doi.org/10.1080/0898562042000205027
Deloitte. (2015). SMEs powering Indonesia’s success: The connected archipelago’s growth engine. December.
French, D., McKillop, D., & Stewart, E. (2020). The effectiveness of smartphone apps in improving financial capability. European Journal of Finance, 26(4–5), 302–318. https://doi.org/10.1080/1351847X.2019.1639526
Ganotakis, P., & Lindsay, V. (2016). E-commerce adoption within an entrepreneurial context. Academy of Management Journal, 1, 1–39.
Hasan, A., Amrusi, Musfiana, & Mardhani, M. (2021). An overview of e-commerce adoption in Indonesian SMEs. Journal of Physics: Conference Series. https://doi.org/10.1088/1742-6596/1811/1/012104
Hendricks, S., & Mwapwele, S. D. (2023). A systematic literature review on the factors influencing e-commerce adoption in developing countries. Data and Information Management, July, 100045. https://doi.org/10.1016/j.dim.2023.100045
Kantis, H., Ishida, M., & Komori, M. (2002). Entrepreneurship in Emerging Economies: The Creation and Development of New Firms in Latin America and East Asia.
Khandker, S., Koolwal, G. B., & Hussain, S. (2010). Handbook on impact evaluation: quantitative methods and practices.
Khin, S., & Ho, T. C. (2019). Digital technology , digital capability and organizational performance. https://doi.org/10.1108/IJIS-08-2018-0083
Kurnia, S., Choudrie, J., Mahbubur, R. M., & Alzougool, B. (2015). E-commerce technology adoption: A Malaysian grocery SME retail sector study. Journal of Business Research, 68(9), 1906–1918. https://doi.org/10.1016/j.jbusres.2014.12.010
Lekmat, L. (2018). Antecedents of e-commerce adoption in Thai SMEs. UTCC International Journal of Business & Economics, 10(2), 219–244. http://proxy.lib.sfu.ca/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=130847454&site=ehost-live
Martini, Setiawan, D., Adhariani, D., Harymawan, I., & Widodo, M. (2023). E-commerce and micro and small industries performance: The role of firm size as a moderator. Journal of Open Innovation: Technology, Market, and Complexity, 9(3). https://doi.org/10.1016/j.joitmc.2023.100142
Matarazzo, M., Penco, L., Profumo, G., & Quaglia, R. (2021). Digital transformation and customer value creation in Made in Italy SMEs: A dynamic capabilities perspective. Journal of Business Research, 123(February 2020), 642–656. https://doi.org/10.1016/j.jbusres.2020.10.033
Nanda, A., Xu, Y., & Zhang, F. (2021). How would the COVID-19 pandemic reshape retail real estate and high streets through acceleration of E-commerce and digitalization? Journal of Urban Management, 10(2), 110–124. https://doi.org/10.1016/j.jum.2021.04.001
Nguyen, T. H., Newby, M., & Macaulay, M. J. (2013). Information Technology Adoption in Small Business : Confirmation of a Proposed Framework. 1–21. https://doi.org/10.1111/jsbm.12058
Ocloo, C. E., Xuhua, H., Akaba, S., Shi, J., & Worwui-Brown, D. K. (2020). The Determinant Factors of Business to Business (B2B) E-Commerce Adoption in Small- and Medium-Sized Manufacturing Enterprises. Journal of Global Information Technology Management, 00(00), 191–216. https://doi.org/10.1080/1097198X.2020.1792229
Omar, S., & Morales, C. (2021). Research in International Business and Finance Innovation as recovery strategy for SMEs in emerging economies during the COVID-19 pandemic. Research in International Business and Finance, 57(May 2020), 101396. https://doi.org/10.1016/j.ribaf.2021.101396
Pal, P., Sethi, G., Nath, A., & Swami, S. (2008). Towards cleaner technologies in small and micro enterprises : a process-based case study of foundry industry in India. 16, 1264–1274. https://doi.org/10.1016/j.jclepro.2007.06.021
PerPres, 2017. (2017). Peraturan Presiden Republik Indonesia Nomor 74 Tahun 2017 Tentang Peta Jalan Sistem Perdagangan Nasional Berbasis Elektronik (Road Map E-Commerce) Tahun 2017-2019. Republik Indonesia, Presiden Republik Indonesia, 3. https://peraturan.bpk.go.id/Home/Details/73107/perpres-no-74-tahun-2017
Räisänen, J., & Tuovinen, T. (2020). Digital innovations in rural micro-enterprises. Journal of Rural Studies, 73(September 2019), 56–67. https://doi.org/10.1016/j.jrurstud.2019.09.010
Sadeghi, V. J., & Biancone, P. Pietro. (2017). How micro , small and medium-sized enterprises are driven outward the superior international trade performance ? A multidimensional study on Italian food sector. Research in International Business and Finance. https://doi.org/10.1016/j.ribaf.2017.07.136
Sila, I. (2013). Factors affecting the adoption of B2B e-commerce technologies. In Electronic Commerce Research (Vol. 13, Issue 2). https://doi.org/10.1007/s10660-013-9110-7
Skare, M., de las Mercedes de Obesso, M., & Ribeiro-Navarrete, S. (2023). Digital transformation and European small and medium enterprises (SMEs): A comparative study using digital economy and society index data. International Journal of Information Management, 68(November 2022), 102594. https://doi.org/10.1016/j.ijinfomgt.2022.102594
Temasek Bain Company, G. (2022). Through the waves, towards a sea of opportunity. 126. https://economysea.withgoogle.com/report/
Trinugroho, I., Pamungkas, P., & Wiwoho, J. (2022). Adoption of digital technologies for micro and small business. Finance Research Letters, 45(March 2021), 102156. https://doi.org/10.1016/j.frl.2021.102156
Trinugroho, I., Pamungkas, P., Wiwoho, J., Damayanti, S. M., & Pramono, T. (2022). Adoption of digital technologies for micro and small business in Indonesia. Finance Research Letters, 45(April 2021), 102156. https://doi.org/10.1016/j.frl.2021.102156
Vijayaraman, B. S., & Bhatia, G. (2002). A framework for determining success factors of an E-commerce initiative. Journal of Internet Commerce, 1(2), 63–75. https://doi.org/10.1300/J179v01n02_05
We Are Social and Hootsuite, . (2022). Digital 2022 Indonesia. Global Digital Insights, 103. https://datareportal.com/reports/digital-2022-indonesia
Xie, C., Chiang, C. Y., Xu, X., & Gong, Y. (2023). The impact of buy-online-and-return-in-store channel integration on online and offline behavioral intentions: The role of offline store. Journal of Retailing and Consumer Services, 72(December 2022), 103227. https://doi.org/10.1016/j.jretconser.2022.103227
Zhang, D., Zhu, P., & Ye, Y. (2016). The effects of E-commerce on the demand for commercial real estate. Cities, 51(2015), 106–120. https://doi.org/10.1016/j.cities.2015.11.012
Zhou, Q., Gao, P., & Chimhowu, A. (2019). Technological Forecasting & Social Change ICTs in the transformation of rural enterprises in China : A multi-layer perspective. Technological Forecasting & Social Change, 145(June 2018), 12–23. https://doi.org/10.1016/j.techfore.2019.04.026
