Pramana, A., Hermawan, A. and Rahayu, W.P. 2024. Influence of Customer Engagement on E-WOM and Repurchase Intention Through Customer Equity of Masculine Cosmetic Products (Study on Tokopedia & Shopee Users). JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES. 4, 1 (Dec. 2024), 112–131. DOI:https://doi.org/10.55047/marginal.v4i1.1513.