[1]
Nursyamsiah, A., Pradana, M. and Widodo, A. 2025. Model of Impulsive Buying Behavior in Shopee Live: Study of Demand, Convenience, Interactivity, and Playfulness Through Perceived Usefulness. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES. 4, 3 (Jun. 2025), 726–741. DOI:https://doi.org/10.55047/marginal.v4i3.1745.