Nila Dewi A., N. K. T. A., Pradana, M., & Madiawati, P. N. (2025). Enhancing Customer Loyalty in Online Transportation: The Role of Price, Service Quality, Trust, and Satisfaction. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, 4(3), 553–562. https://doi.org/10.55047/marginal.v4i3.1668