APRILIA, N.; WARGANEGARA, T. L. P. THE INFLUENCE OF ETHICAL SALES BEHAVIOR, BRAND EQUITY, AND CUSTOMER EXPERIENCE ON KETJE COFFEE CUSTOMER LOYALTY IN BANDAR LAMPUNG. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 3, n. 2, p. 456–464, 2024. DOI: 10.55047/marginal.v3i2.1057. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/1057. Acesso em: 22 mar. 2026.