PRAMANA, A.; HERMAWAN, A.; RAHAYU, W. P. Influence of Customer Engagement on E-WOM and Repurchase Intention Through Customer Equity of Masculine Cosmetic Products (Study on Tokopedia & Shopee Users). JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 4, n. 1, p. 112–131, 2024. DOI: 10.55047/marginal.v4i1.1513. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/1513. Acesso em: 20 mar. 2026.