AMELIA, A. N.; HALIK, A.; BUDIARTI, E. The Moderating Role of Social Media Marketing and the Effect of Price Perception and Brand Identity on Purchase Intention Through Perceived Value as a Mediator Variable at Carina Florist in Surabaya City. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 4, n. 1, p. 179–198, 2025. DOI: 10.55047/marginal.v4i1.1581. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/1581. Acesso em: 20 mar. 2026.