NURSYAMSIAH, A.; PRADANA, M.; WIDODO, A. Model of Impulsive Buying Behavior in Shopee Live: Study of Demand, Convenience, Interactivity, and Playfulness Through Perceived Usefulness. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 4, n. 3, p. 726–741, 2025. DOI: 10.55047/marginal.v4i3.1745. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/1745. Acesso em: 20 mar. 2026.