ARIEF, S. V.; PUTRI, ⁠Liestyaningrum R. W. The Influence of K-pop Brand Ambassador BTS and Brand Image on McDonald’s Purchasing Decisions: Fear of Missing Out (FOMO) as a Mediating Role. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 5, n. 1, p. 67–80, 2025. DOI: 10.55047/marginal.v5i1.1926. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/1926. Acesso em: 20 mar. 2026.