JAYA, U. A.; PRAMESTI, H.; ALBAR, F. M.; MBUNAI, L. O.; KUSUMADEWI, A. N. Integrating AI and Digital Marketing to Increase Generation Z’s Purchasing Interest. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 5, n. 1, p. 111–122, 2025. DOI: 10.55047/marginal.v5i1.1954. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/1954. Acesso em: 13 mar. 2026.