HANIFAH, P.; NURINGWAHYU, S.; KRISDIANTO, D. EFFECT OF 4P’S MARKETING MIX ON PURCHASE DECISION: (Case Study at UD. Rencana Baru Store). JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 1, n. 4, p. 207–218, 2022. DOI: 10.55047/marginal.v1i4.330. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/330. Acesso em: 13 mar. 2026.