PURBA, J. C.; MARPAUNG, N. THE INFLUENCE OF PERCEIVED VALUE AND BRAND EXPERIENCE ON BRAND LOYALTY IN DANA APPLICATION USERS: (Study on Dana Users in Simalungun). JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 2, n. 1, p. 267–281, 2022. DOI: 10.55047/marginal.v2i1.412. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/412. Acesso em: 20 mar. 2026.