TARIGAN, A. N.; RAJA, P. L. INFLUENCE OF CELEBRITY ENDORSER AND BRAND IMAGE ON PURCHASE DECISION OF ERIGO PRODUCTS: (Study on Erigo consumers in Medan City). JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, [S. l.], v. 2, n. 1, p. 282–298, 2022. DOI: 10.55047/marginal.v2i1.415. Disponível em: https://ojs.transpublika.com/index.php/MARGINAL/article/view/415. Acesso em: 20 mar. 2026.