P. Hanifah, S. Nuringwahyu, and D. Krisdianto, “EFFECT OF 4P’S MARKETING MIX ON PURCHASE DECISION: (Case Study at UD. Rencana Baru Store)”, J. Manag. Account. Gen. Financ. Int. Econ. Issues, vol. 1, no. 4, pp. 207–218, Aug. 2022.