[1]
J. C. Purba and N. Marpaung, “THE INFLUENCE OF PERCEIVED VALUE AND BRAND EXPERIENCE ON BRAND LOYALTY IN DANA APPLICATION USERS: (Study on Dana Users in Simalungun)”, J. Manag. Account. Gen. Financ. Int. Econ. Issues, vol. 2, no. 1, pp. 267–281, Oct. 2022.