Tarigan, A. N., and P. L. Raja. “INFLUENCE OF CELEBRITY ENDORSER AND BRAND IMAGE ON PURCHASE DECISION OF ERIGO PRODUCTS: (Study on Erigo Consumers in Medan City)”. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES, vol. 2, no. 1, Oct. 2022, pp. 282-98, doi:10.55047/marginal.v2i1.415.