Zahro, Ardhya Arifah, and Veronika Santi Paramita. “The Influence of Social Media Marketing, Brand Engagement, and Product Quality on Purchase Decisions Mediated by Purchase Intention (Case Study of Wardah Lipstick Products in Bandung City)”. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES 4, no. 2 (February 19, 2025): 349–358. Accessed March 20, 2026. https://ojs.transpublika.com/index.php/MARGINAL/article/view/1629.