Purba, Janwar Cristopan, and Nicholas Marpaung. “THE INFLUENCE OF PERCEIVED VALUE AND BRAND EXPERIENCE ON BRAND LOYALTY IN DANA APPLICATION USERS: (Study on Dana Users in Simalungun)”. JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES 2, no. 1 (October 25, 2022): 267–281. Accessed March 22, 2026. https://ojs.transpublika.com/index.php/MARGINAL/article/view/412.