Aprilia N, Warganegara TLP. THE INFLUENCE OF ETHICAL SALES BEHAVIOR, BRAND EQUITY, AND CUSTOMER EXPERIENCE ON KETJE COFFEE CUSTOMER LOYALTY IN BANDAR LAMPUNG. J. Manag. Account. Gen. Financ. Int. Econ. Issues [Internet]. 2024 Jan. 29 [cited 2026 Mar. 20];3(2):456-64. Available from: https://ojs.transpublika.com/index.php/MARGINAL/article/view/1057