1.
Tarigan AN, Raja PL. INFLUENCE OF CELEBRITY ENDORSER AND BRAND IMAGE ON PURCHASE DECISION OF ERIGO PRODUCTS: (Study on Erigo consumers in Medan City). J. Manag. Account. Gen. Financ. Int. Econ. Issues [Internet]. 2022 Oct. 25 [cited 2026 Mar. 20];2(1):282-98. Available from: https://ojs.transpublika.com/index.php/MARGINAL/article/view/415