JOURNAL OF MANAGEMENT, ACCOUNTING, GENERAL FINANCE AND INTERNATIONAL ECONOMIC ISSUES https://ojs.transpublika.com/index.php/MARGINAL <div style="text-align: justify;"> <div class="deskripsi"> <div style="border: 2px #FAF63D; padding: 10px; background-color: #2c94a140; text-align: left;"> <ol> <li>Journal Title : Journal of Management, Accounting, General Finance and International Economic Issues</li> <li>Initials : MARGINAL</li> <li>Frequency : March, June, September, and December of every year</li> <li>Print ISSN : <a href="https://issn.brin.go.id/terbit/detail/20220106011295012">2809-9222</a></li> <li>Online ISSN :<a href="https://issn.brin.go.id/terbit/detail/20220106281170214"> 2809-8013</a></li> <li>Editor in Chief : <a href="https://scholar.google.com/citations?user=cLNU6R8AAAAJ&amp;hl=id&amp;oi=ao" target="_blank" rel="noopener">Dr. Madziatul Churiyah, M.M</a></li> <li>DOI : <a href="https://doi.org/10.55047/marginal">https://doi.org/10.55047/marginal</a></li> <li>Publisher : <a href="https://transpublika.com/" target="_blank" rel="noopener">Transpublika Publisher</a></li> <li>Citation Analysis : <a href="https://app.dimensions.ai/analytics/publication/overview/timeline?and_facet_source_title=jour.1427042" target="_blank" rel="noopener">Dimensions</a> | <a href="https://scholar.google.com/citations?hl=en&amp;view_op=search_venues&amp;vq=Journal+of+Management%2C+Accounting%2C+General+Finance+and+International+Economic+Issues&amp;btnG=" target="_blank" rel="noopener">Google Scholar Metrics</a></li> </ol> </div> </div> </div> <div style="text-align: justify;"> </div> <p style="text-align: justify;"><strong>Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL)</strong> provides a scientific discourse about accounting, business, management, and economic issues both practically and conceptually. The published articles at this journal cover various topics from the result of particular conceptual analysis and critical evaluation to empirical research. The journal is also interested in contributions from social, organization, and philosophical aspects of accounting, business, management and economic studies.</p> <p style="text-align: justify;"><strong>Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL) </strong>goal is to advance and promote innovative thinking in accounting, business, management, and economic related discipline. The journal spreads recent research works and activities from academician and practitioners so that networks and new links can be established among scholars as well as creative thinking and application-oriented issues can be enhanced.</p> <p style="text-align: justify;"><strong>The Journal of Management, Accounting, General Finance and International Economic Issues (MARGINAL)</strong> is published four times a year that is in <strong>March, June, September,</strong> and<strong> December</strong> of every year.</p> <p style="text-align: justify;"><strong>e-ISSN : <a href="https://issn.brin.go.id/terbit/detail/20220106281170214" target="_blank" rel="noopener">2809-8013</a> (online) |e-ISSN : <a href="https://issn.brin.go.id/terbit/detail/20220106011295012">2809-9222 </a>(print)<br /></strong></p> en-US admin@transpublika.co.id (Dr. Madziatul Churiyah) admin@transpublika.co.id (Muhammad Fikri Akbar, M.M) Fri, 08 Nov 2024 00:00:00 +0000 OJS 3.3.0.8 http://blogs.law.harvard.edu/tech/rss 60 The Influence of Work Commitment, Career Development and Competence on the Performance of Polri Members at the Merauke Police Resort https://ojs.transpublika.com/index.php/MARGINAL/article/view/1457 <p><em>The Indonesian National Police is tasked with ensuring public safety and order, a mission that depends on the efficiency and dedication of its personnel. However, issues like inadequate commitment, limited career progression, and mismatches in skill areas have affected performance. The goal of this research is to examine how a person's dedication to their job, opportunities for career growth, and level of skill impact how well they perform their duties as a member of the Merauke Resort Police force. The study employs a quantitative research method with a survey design to gather data from employees of Merauke Resort Police through questionnaires, which is then subjected to regression analysis for analysis. The findings indicated that the three factors positively impacted the performance of members. High work commitment, optimal career development, good competence, contribute significantly in improving member performance in the Merauke Resort Police. The results offer practical suggestions for the Merauke Resort Police management to enhance these aspects in order to boost the efficiency of their staff, leading to better service delivery to the public.</em></p> Suroso*, Jack Henry Syauta, Mafizatun Nurhayati Copyright (c) 2024 Suroso*, Jack Henry Syauta, Mafizatun Nurhayati https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1457 Fri, 08 Nov 2024 00:00:00 +0000 Analysis of Current Ratio and Debt Ratio on Profitability of Retail Trade Sub-Sector Companies Listed on the Indonesian Stock Exchange for the Period 2018-2022 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1477 <p><em>The main objective of this study is to investigate how the current ratio and debt ratio influence the profitability of retail trade sub-sector firms that are publicly listed on the Indonesian stock exchange from 2018 to 2022. The research utilises quantitative methods and correlation research, with a sample size of 22 companies and 110 annual financial reports. The data gathering process involves purposive sampling, while the analysis includes descriptive tests, classical assumption tests, multiple linear regression analysis, coefficient of determination (R²), and hypothesis testing. According to the research findings, it is indicated that the current ratio has a certain impact on profitability with a significance value of 0.002&lt;0.05. Additionally, the debt ratio has a partial effect on profitability with a significance value of 0.000&lt;0.05. At the same time, both the current ratio and debt ratio collectively affect profitability with an f value of 19.271&gt;3.12 and a significance value of 0.000. The combined influence of the current ratio and debt ratio on profitability is estimated to be 34.9%.</em></p> Wahyu Indah Mursalini*, Rasidah Nasrah, Suci Yoga Anggriani Copyright (c) 2024 Wahyu Indah Mursalini*, Rasidah Nasrah, Suci Yoga Anggriani https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1477 Sat, 16 Nov 2024 00:00:00 +0000 Reviewing Accountability and Transparency Practices of Campaign Fund Financial Reporting https://ojs.transpublika.com/index.php/MARGINAL/article/view/1465 <p><em>This study reviews and assesses accountability practices in campaign fund financial reports. In addition, this study also aims to analyze the level of compliance of political parties and legislative candidates in the transparency of campaign fund disclosure according to the applicable reporting standards according to the general election commission. Research subjects include party members, candidates, accounting experts, and the public. Data were collected through surveys, interviews, and documentation, analyzed using qualitative methods. The findings reveal six themes indicating that political parties view accountability as a tool for performance measurement, financial balance verification, and evidence of compliance. Campaign fund management also acts as a communication bridge between candidates, parties, and stakeholders, fulfilling accountability responsibilities to the government, which provides KPU-permitted contributions. Additionally, transparency in campaign fund reporting reflects compliance with election commission standards, which influences the commission's assessment of candidates' responsibilities, ensuring campaign funds are reported separately and accurately per regulatory requirements.</em></p> Nita*, Febrian Kwarto Copyright (c) 2024 Nita*, Febrian Kwarto https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1465 Sat, 16 Nov 2024 00:00:00 +0000 Analysis of the Impact of Work Motivation and Employee Commitment on Employee Performance at the Staffing Agency and Human Resource Development of the City of Solok https://ojs.transpublika.com/index.php/MARGINAL/article/view/1476 <p><em>The objective of this study is to examine how work motivation and employee dedication impact the work output of employees at the Personnel and Human Resource Development Agency in Solok City. A quantitative approach was used to survey 54 participants. The statistical analysis revealed that work motivation has a partial but significant influence on work performance. This is supported by the t test results, where the value of tvalue 2.740 exceeds the critical ttable value of 2.008 at a significance level of 0.008, which is less than 0.05. It could be inferred that motivation at work plays a significant role in influencing job performance. After conducting statistical analysis, it can be deduced that the level of commitment among employees has a partial but meaningful impact on job performance within the Solok City Personnel and Human Resource Development Agency. This assertion is supported by the T test, where the t value of 4.526 surpasses the critical t value of 2.008, with a significance level of 0.000 which is lower than 0.05. Hence, it can be concluded that the commitment of employees has a significant influence on job performance. Both work motivation and employee commitment positively impact job performance at the Solok City Personnel and Human Resource Development Agency, as supported by the F test (F = 57.459, p &lt; 0.05). The R Square value is 0.693, indicating that 69.3% of the variance in job performance is explained by these factors, with the remaining 30.7% influenced by other variables.</em></p> Nurhayati*, Esi Sriyanti, Sarah Maidola Putri Copyright (c) 2024 Nurhayati*, Esi Sriyanti, Sarah Maidola Putri https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1476 Sat, 16 Nov 2024 00:00:00 +0000 The Role of Work Stress in Mediating the Influence of Emotional Intelligence and Spiritual Intelligence on Nurse Performance at Bunda Hospital Kandangan Surabaya https://ojs.transpublika.com/index.php/MARGINAL/article/view/1499 <p><em>The significance of having human resources within the company is one of the most important elements in order for a business or company to run well: The aim of this research is to identify the effects of: (1) Emotional Intelligence, (2) Spiritual Intelligence, (3) Stress related to emotional intelligence, (4) Stress related to spiritual intelligence, to the nurse performance. The samples taken for the research are the entire nurses in "Bunda Hospital" - Kandangan Surabaya. The research requires samples the total of 76 nurses. Data collection was carried out using the instrument of questionnaire shared to the respondent. Partial Least Square using the method of Smart PLS software was used for data analysis technique. The result of the research has shown followings: (1) Emotional Intelligence haven’t given positive contribution to the nurse performance, (2) Spiritual Intelligence have given positive contribution to the nurse performance, (3) Working stress has contributed to the impact of emotional intelligence, (4) Working stress has contributed to the impact of spiritual intelligence.</em></p> Niken Revalasha*, Muhadjir Anwar, Hesty Prima Rini Copyright (c) 2024 Niken Revalasha*, Muhadjir Anwar, Hesty Prima Rini https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1499 Sat, 23 Nov 2024 00:00:00 +0000 The Effect of Sustainable Finance, Intellectual Capital, and Investment Opportunity Set on Financial Performance https://ojs.transpublika.com/index.php/MARGINAL/article/view/1488 <p><em>The objective of this research is to examine the impact of sustainable finance, intellectual capital, and investment opportunity on the financial performance of 34 banking firms listed on the Indonesia Stock Exchange. Data from the years 2018 to 2022 were utilized for this study. Purposive sampling was employed as the sampling method. The required data was gathered from annual reports accessible on the websites of the respective companies. Panel data regression was utilized for data analysis. The initial hypothesis testing revealed that sustainable finance did not notably impact the financial performance of banking firms listed on the Indonesia Stock Exchange. Contrarily, the subsequent tests showed that environmental performance and investment opportunity set had a beneficial and significant influence on the financial performance of these banking companies.</em></p> Saskia Indriani*, Erna Setiany Copyright (c) 2024 Saskia Indriani*, Erna Setiany https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1488 Mon, 25 Nov 2024 00:00:00 +0000 Can Central Government Transfer Funds Reduce Poverty in Aceh Province? https://ojs.transpublika.com/index.php/MARGINAL/article/view/1500 <p><em>This study aims to determine the effect of central government transfer funds to regions on poverty in Aceh Province. The analytical method used in this research is the panel regression analysis method. The data used include general allocation funds, specific allocation funds, revenue-sharing funds, and poverty levels, published by the Ministry of Finance of the Republic of Indonesia and the Central Bureau of Statistics (BPS) for the districts/cities in Aceh Province from 2020 to 2023. The results of this study indicate that the General Allocation Fund (DAU) has a positive impact on poverty levels, while the Specific Allocation Fund (DAK) and Revenue Sharing Fund (DBH) have a negative impact on poverty in Aceh Province. Regional governments need to allocate the DAU not only for routine expenditures but also for productive programs focused on poverty alleviation, such as infrastructure, education, and health. Strengthening DAK and DBH programs is also essential for community empowerment in productive sectors and basic infrastructure to improve access and economic opportunities for the poor. Strict oversight of the use of DAU, DAK, and DBH is necessary to ensure funds are used in a targeted manner, avoiding projects with minimal impact. Additionally, regional self-reliance in optimizing Local Revenue (PAD) should be encouraged so that regional governments have greater flexibility in implementing poverty alleviation programs according to local needs.</em></p> Yunidar Purnama Sari*, Nasri Bachtiar Copyright (c) 2024 Yunidar Purnama Sari*, Nasri Bachtiar https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1500 Mon, 25 Nov 2024 00:00:00 +0000 The Effect of Accounts Receivable and Inventory on Profits in Large Trading Subsector Companies Listed on the Indonesian Stock Exchange in 2017-2021 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1484 <p><em>The main aim of this study is to investigate how accounts receivable and inventory influence the profitability of companies in the Large Trade subsector that are listed on the Indonesia Stock Exchange between 2017 and 2021. A total of 47 companies were examined in this research, with 16 companies chosen for the sample using purposive sampling. Quantitative data was employed for the analysis. The results indicated that there was no significant relationship between accounts receivable and profits, as the t-value of -0.154 was found to be lower than the t-table of 1.771, with a significance level of 0.878 &gt; 0.05. Hence, the theory concerning accounts receivable was disapproved in this investigation. Conversely, stock was discovered to have a considerable effect on earnings with a t-value of 1.830, surpassing the t-table of 1.771, and significance level of 0.032 &lt; 0.05, leading to the affirmation of the theory concerning inventory. Additionally, upon inspecting both accounts receivable and inventory together, there was a notable combined impact on earnings, as indicated by an F-value of 1.719 &gt; F-table 1.611 and a significance of 0.018 &lt; 0.05. Consequently, the hypothesis pertaining to the simultaneous influence of both variables on profit was acknowledged. The research equally found that about 23% of the variability in profit can be clarified by accounts receivable and inventory, whereas the other 77% is affected by unexplored factors like earnings manipulation, stock prices, and financial management proficiency.</em></p> Amelia Juwita, Wahyu Indah Mursalini*, Nurhayati, Eka Hendrayani Copyright (c) 2024 Amelia Juwita, Wahyu Indah Mursalini*, Nurhayati, Eka Hendrayani https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1484 Mon, 25 Nov 2024 00:00:00 +0000 The Effectiveness of the Indonesia Smart Program (PIP) on the Participation of High School Students in Central Java https://ojs.transpublika.com/index.php/MARGINAL/article/view/1503 <p><em>The 2017 Susenas data revealed that the high school participation rate in Central Java was only 18.74%, leaving 81.26% of high school-aged children without access to secondary education. The Indonesia Smart Program (PIP) aims to support the education of children from low-income families; however, only 15.09% of students benefited from the program. This study examines the effectiveness of PIP on high school participation in Central Java using logistic regression analysis on 2017 Susenas data, with a sample size of 11,424 individuals. The results indicate that PIP successfully increased school participation, although other social assistance programs had a negative impact. Urban students and female students were more likely to participate in education compared to rural students and male students. These findings are crucial for formulating more effective education policies in Central Java.</em></p> Haris Mendra*, Nasri Bachtiar Copyright (c) 2024 Haris Mendra*, Nasri Bachtiar https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1503 Mon, 25 Nov 2024 00:00:00 +0000 Assessing the Impact of BIDA Training Extension Program: A Foundation for Enhancing Local Governance https://ojs.transpublika.com/index.php/MARGINAL/article/view/1507 <p><em>Good governance at the barangay level is critical for fostering community development, ensuring accountability, and delivering efficient public services. However, many rural barangays in the Philippines face challenges such as outdated record-keeping systems, limited access to technology, and insufficient technical capacity among officials, which hinder the effective delivery of services and undermine transparency. This study evaluates the implementation and impact of the Barangay InfoSystems for Development and Accountability (BIDA) program, a capacity-building initiative under the Community Empowerment through Science and Technology (CEST) program of the Department of Science and Technology (DOST). The program was implemented in Barangays Mag-Aba, Pandan, and Idio, Sebaste, Antique, aiming to equip officials with digital tools and practical skills to enhance administrative processes, improve transparency, and foster accountability. A convergent parallel mixed-methods research design was used to gather data from 40 participants, including barangay captains, kagawads, secretaries, treasurers, barangay health workers, and Sangguniang Kabataan chairpersons. Quantitative data were analyzed using descriptive and inferential statistics, while thematic analysis was applied to qualitative responses. Results revealed that 90% of respondents reported improved record-keeping, 85% noted enhanced financial reporting, and 80% highlighted streamlined administrative processes. However, challenges such as limited device access (70%), connectivity issues (60%), and insufficient training duration (50%) were identified. The study concludes that the BIDA program significantly improved governance efficiency and accountability in the target barangays. Key recommendations include adding devices, providing additional training, and improving internet access. These insights can help replicate the program in other rural Philippine communities, supporting local governance modernization.</em></p> Gladys Mayette S. Patricio, Apolinario G. Ballenas Jr, Irene A. Robles, Nolan M. Yumen* Copyright (c) 2024 Gladys Mayette S. Patricio, Apolinario G. Ballenas Jr, Irene A. Robles, Nolan M. Yumen* https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1507 Thu, 28 Nov 2024 00:00:00 +0000 Influence of Customer Engagement on E-WOM and Repurchase Intention Through Customer Equity of Masculine Cosmetic Products (Study on Tokopedia & Shopee Users) https://ojs.transpublika.com/index.php/MARGINAL/article/view/1513 <p><em>This paper purposes to obtain evidence of whether there is a direct or indirect influence between customer engagement, Customer equity, e-WOM, and Repurchase intention on m-commerce customers (Tokopedia and Shopee) in Indonesia. This paper applies a quantitative research approach with explanatory research methods and in-depth descriptive analysis. This study uses infinite population for the population used, because the number of users of the Tokopedia or Shopee m-commerce applications in Indonesia is not accurately recorded, with predetermined criteria. The nonprobability sampling method chosen by the author in this paper as a sampling technique used using purposive sampling technique, because the unlimited population size, then 5% margin of error, with 95% confidence level, and 50% population proposition resulted from the calculation is as many as 385 samples of m-commerce users who have purchased masculine cosmetics as sample respondents. The data analysis technique uses an associative, quantitative and SEM-PLS approach. For novelty or novelty in this research, researchers have scientific suspicions on two other drivers of customer equity, namely; Value Equity, and Relationship Equity can directly influence the occurrence of e-WOM and use m-commerce user respondents who have purchased masculine cosmetic products. Results of the study showed that all variables have a positive influence on each other, either directly or indirectly and significantly, except for the customer engagement variable on repurchase intention which showed no significance. The impact of the study could be a reference for m-commerce in increasing users and directing them to constructive goals.</em></p> Aditya Pramana*, Agus Hermawan, Wening Patmi Rahayu Copyright (c) 2024 Aditya Pramana*, Agus Hermawan, Wening Patmi Rahayu https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1513 Mon, 02 Dec 2024 00:00:00 +0000 An Analysis of the Impact of Regional Taxes, Social Assistance Expenditures, and Income Inequality on Economic Growth in Regencies/Cities in Aceh Province https://ojs.transpublika.com/index.php/MARGINAL/article/view/1532 <p><em>This study aims to analyze the impact of regional taxes, social assistance expenditures, and income inequality on the economic growth of regencies/cities in Aceh Province for the 2020-2023 period using a panel regression model. The analysis results indicate that regional taxes have a positive and significant impact on economic growth, where increased regional taxes contribute to the development of critical infrastructure and public services. Furthermore, social assistance expenditures also enhance household purchasing power, which directly boosts local economic growth. However, income inequality has a negative and significant impact on growth, as rising inequality hinders public access to education and healthcare and creates social instability. These findings underscore the importance of effective management of regional taxes and social assistance programs, as well as the need for policies to reduce income inequality as a strategy to promote inclusive and sustainable economic growth in Aceh. This study provides recommendations for local governments to formulate more progressive policies in managing economic resources for the welfare of society.</em></p> Yunidar Purnama Sari*, Hefrizal Handra, Efa Yonnedi Copyright (c) 2024 Yunidar Purnama Sari*, Hefrizal Handra, Efa Yonnedi https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1532 Wed, 25 Dec 2024 00:00:00 +0000 Measuring Economic Contribution and Per Capita Income Disparities in Indonesia Using the Theil Index https://ojs.transpublika.com/index.php/MARGINAL/article/view/1529 <p><em>This study aims to analyze economic contribution and per capita income disparities among provinces in Indonesia using the Theil Index method. The results indicate that the total economic contribution disparity among provinces has a value of 2.2716, with the intra-island disparity (T<sub>intra</sub>) component accounting for 1.4919 and the inter-island disparity (T<sub>inter</sub>) component accounting for 1.2237. Meanwhile, the analysis of per capita income disparity shows a Total Theil Index of 0.8520, with the T<sub>intra</sub> component accounting for 0.8384 and the T<sub>inter</sub> component accounting for 0.0136. These findings highlight that intra-island disparities play a more dominant role than inter-island disparities. Therefore, policies focused on equitable infrastructure development in remote areas and the acceleration of development in eastern Indonesia are essential to reduce these disparities. This study also recommends that further research should be conducted to explore the factors contributing to these disparities.</em></p> Zul Ammar*, Nasri Bachtiar Copyright (c) 2024 Zul Ammar*, Nasri Bachtiar https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1529 Wed, 25 Dec 2024 00:00:00 +0000 The Impact of the Non-Cash Food Assistance (BPNT) Program on Household Welfare in Indonesia https://ojs.transpublika.com/index.php/MARGINAL/article/view/1537 <p><em>One of the government’s steps to address poverty through food security is the launch of the Non-Cash Food Assistance (BPNT) program. This study evaluates the impact of the Non-Cash Food Assistance (BPNT) program on household welfare in Indonesia. Utilizing logistic regression analysis and data from the 2017 National Socio-Economic Survey, the research reveals that participation in the BPNT program has a significant negative effect on household welfare. Recipients of BPNT are 8.366% less likely to achieve prosperity compared to non-recipients. This outcome underscores the need to address additional factors influencing welfare, such as education, employment opportunities, and access to social services. While the BPNT program effectively provides food assistance, its design and implementation require improvements to better support recipients in overcoming economic challenges. Enhancing the program's scope and efficiency is essential for achieving its objective of sustainable poverty alleviation and improving welfare outcomes for vulnerable households in Indonesia.</em></p> Meriska Suwatri*, Hefrizal Handra, Efa Yonnedi Copyright (c) 2024 Meriska Suwatri*, Hefrizal Handra, Efa Yonnedi https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1537 Wed, 25 Dec 2024 00:00:00 +0000 Navigating Financial Behavior https://ojs.transpublika.com/index.php/MARGINAL/article/view/1583 <p><em>In Indonesia, numerous young retail investors exhibit a lack of adequate financial knowledge and comprehension of investment fundamentals, potentially resulting in suboptimal investment choices and heightened financial exposure. This research seeks to examine how financial literacy, herding, risk perception, and attitude toward investment can enhance the decision-making process for students in investments, enabling them to make more educated and self-assured selections in financial markets. The study employed non-probability purposive sampling, involving 84 Generation Z participants. Data analysis was conducted using Partial Least Square (PLS) via SmartPLS. The findings reveal that financial literacy positively and significantly influences investment decision-making. Conversely, herding does not have a substantial impact on investment choices. Risk perception demonstrates a significant negative effect on investment decision-making, whilst attitude towards investment shows a significant positive influence. The study also found that attitude towards investment does not mediate the relationship between financial literacy and investment decision-making, nor does it mediate the impact of risk perception on investment decisions. However, it does mediate the influence of herding on investment decision-making. These outcomes contribute to a more comprehensive understanding of how each antecedent variable affects the decision-making processes of Generation Z students, offering valuable insights for educators, policymakers, and financial institutions aiming to improve investment education and support for young investors.</em></p> Mar’atus Zahro*, Rika Rahayu, Triyonowati, Suhermin, Okto Aditya Suryawirawan Copyright (c) 2025 Mar’atus Zahro*, Rika Rahayu, Triyonowati, Suhermin, Okto Aditya Suryawirawan https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1583 Wed, 15 Jan 2025 00:00:00 +0000 The Moderating Role of Social Media Marketing and the Effect of Price Perception and Brand Identity on Purchase Intention Through Perceived Value as a Mediator Variable at Carina Florist in Surabaya City https://ojs.transpublika.com/index.php/MARGINAL/article/view/1581 <p><em>This study aims to analyse the effect of perceived price and brand identity on purchase intention with perceived value as a mediating variable and social media marketing as a moderating variable at Carina Florist in Surabaya City. A quantitative approach with an explanatory type of research was used in this study. Data collection was carried out through online questionnaires to the people of Surabaya City using probability sampling techniques. Data analysis using the Partial Least Square (PLS) method with SmartPLS software. The results showed that perceived price and brand identity have a significant influence on perceived value. In addition, perceived price and perceived value also have a significant effect on purchase intention. However, brand identity has no significant effect on purchase intention, and social media marketing does not moderate the relationship between perceived value and purchase intention. The study's conclusions highlight the importance of pricing strategies, perceived value reinforcement, and social media marketing optimisation to increase purchase intentions at Carina Florist.</em></p> Azarine Nahdah Amelia*, Abdul Halik, Endah Budiarti Copyright (c) 2025 Azarine Nahdah Amelia*, Abdul Halik, Endah Budiarti https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1581 Sat, 18 Jan 2025 00:00:00 +0000 The Impact of Social Media Marketing Elements on Consumer Brand Engagement, Brand Awareness, and Brand Image https://ojs.transpublika.com/index.php/MARGINAL/article/view/1524 <p><em>This study explores the influence of social media marketing (SMM) elements—entertainment, customization, interaction, electronic word-of-mouth (eWOM), and trendiness—on consumer-brand engagement and brand image. Using an online survey, data were gathered from 273 Instagram followers of @officialgamboeng in Indonesia, who had consumed Gamboeng tea products within the past three months. Partial least squares structural equation modeling (PLS-SEM) was applied to analyze the relationships between SMM elements, consumer-brand engagement, brand awareness, and brand image. The findings reveal that trendiness significantly enhances consumer-brand engagement, boosting brand awareness and brand image. However, customization shows no notable impact on consumer-brand engagement. As this study is cross-sectional and focuses on a single local tea brand, its findings may have limited applicability to other contexts. Future research could extend the study to multiple brands and regions to enhance generalizability. Practical recommendations include creating content that educates consumers about Gamboeng's unique qualities, such as ingredient quality and production processes, and leveraging diverse social media platforms like TikTok and Threads. Strengthening the brand's story by emphasizing its values and history could further enhance consumer recognition and retention. Marketers can improve consumer-brand engagement by generating trendy content, fostering interaction, and encouraging positive eWOM. These efforts can strengthen brand associations and consumer loyalty. This study contributes to branding literature by highlighting the critical role of trendiness in brand-building and reaffirming social media as an effective channel for engaging consumers and promoting brand knowledge.</em></p> Annisa Rosdiana*, Indrawati Copyright (c) 2025 Annisa Rosdiana*, Indrawati https://creativecommons.org/licenses/by/4.0 https://ojs.transpublika.com/index.php/MARGINAL/article/view/1524 Mon, 20 Jan 2025 00:00:00 +0000