Pelatihan Social Media Marketing dan Customer Brand Engagement pada UMKM PPMT (Perhimpunan Pelaku Usaha Mikro Tangerang Selatan)
Main Article Content
Daman Sudarman*
Djoko Hananto
The community service aims to provide digital marketing training to MSME entrepreneurs in South Tangerang so that they can utilize social media more effectively. The training seeks to introduce marketing techniques using platforms such as Instagram, Facebook, and TikTok, as well as building brand engagement with customers. In this program, the techniques applied included supervising, interviewing, and providing tutorial-based training and visualization to enhance participants' knowledge on how to create engaging materials and online promotion strategies. The data collected showed a significant improvement in participants' understanding, as seen in the results of the pre-test and post-test, with an average increase in score of 30 points per region. In addition, the training successfully increased social media engagement by 40% and online transactions between 20%-30%, proving the effectiveness of using social media in expanding the market reach of MSMEs. Nevertheless, challenges such as limited infrastructure and internet access remains an obstacle that needs to be overcome to ensure the sustainability of this program.
Cochran, W. G. (1977). Sampling techniques. John Wiley & Sons.
Fadhilah, M., Lukitaningsih, A., & Wiyono, G. (2022). Training on Development of Work Relationships and Social Media Marketing in MSMEs. IMPACTS: International Journal of Empowerment and Community Services, 1(1), 43–47.
Febrianty, Y., Awaludin, D. T., Safar, M., Kraugusteeliana, K., & Suseno, S. (2024). Digital Skills Improvement for MSMEs in Rural Areas for Online Marketing. Unram Journal of Community Service, 5(3), 195–200.
Hartati, F. K., Sigit, B., & Dj, A. B. (2024). Pengabdian Untuk Meningkatkan Mutu Produk, Pemasaran Dan Pendapatan Handicraft Ghanim. Jurnal Difusi Ipteks Legowo, 1(2), 128–134.
Holiseh, H., & Izzatusholekha, I. (2023). Strategi Dinas Koperasi Dan Usaha Kecil Menengah Kota Tangerang Selatan Dalam Pengembangan Digitalisasi Umkm. PENTAHELIX, 1(2), 201–216.
Internet Retailer. (2012). E-retail spending to increase 62% by 2016. Digital Commerce 360.
Iswati, I., Cahyono, H., Sujino, S., Prabowo, P., Rosail, M., Amelia, D., Azizah, N., Wahidah, S. A., & Alawi, I. (2023). Pelatihan Teknik Menulis Copywriting Melalui di Media Sosial Untuk Meningkatkan Daya Tarik Calon Pelanggan Produk UMKM Di Rt 03 Rw 06 Kelurahan Yosodadi. Cakrawala: Jurnal Pengabdian Masyarakat Global, 2(4), 384–390.
Kim, H., & Lennon, S. J. (2010). E‐atmosphere, emotional, cognitive, and behavioral responses. Journal of Fashion Marketing and Management: An International Journal, 14(3), 412–428.
Magrath, V., & McCormick, H. (2013). Marketing design elements of mobile fashion retail apps. Journal of Fashion Marketing and Management: An International Journal, 17(1), 115–134.
McClurg, R. (2012). Digital Marketing Is Key to Practice Growth: Making sense of SEO, PPC, DIY, DID, and Social Networking. Fam. Advoc., 35, 28.
Nikmah, U. (2021). Market Place Solution To Trade Problems In Pandemic Times. Jurnal PKM Manajemen Bisnis, 1(2), 54–60.
Pomirleanu, N., Schibrowsky, J. A., Peltier, J., & Nill, A. (2013). A review of internet marketing research over the past 20 years and future research direction. Journal of Research in Interactive Marketing, 7(3), 166–181.
Putra, M. A., Apriyanti, N., Febrianti, F., Suciati, I., Sholeha, N. N. M., Anjani, M. F., & Munandar, A. (2024). Pelatihan Pemanfaatan Media Sosial Untuk Pengembangan UMKM Kerupuk Beras Di Kelurahan Rabangodu Selatan. Journal of Management and Creative Business, 2(1), 139–146.
Wattenberg, M. (2024). Integration of Successful Customer Engagement for SMEs on Social Media. European Conference on Social Media, 11(1), 273–281.
