PEMBEKALAN KESUKSESAN WIRAUSAHA WANITA PADA UKM KERAJINAN DI SERANG
Nur Hidayah*
Angelica Caroline
Kevin Karunia Bakti
The purpose of Student Creativity Program (PKM) activities is to provide knowledge about the success of women's entrepreneurs, related to things that need to be considered for women entrepreneurs in increasing their success in entrepreneurship. Partners that are used as a place of activity are SMEs which are engaged in the manufacture of handicrafts from knitting and mute threads. The name of this business is known as “Mada Mute”. The business location is located in Serang city, Banten province. PKM activities are based on initial observations of partners. Partners have not received a briefing of knowledge about things that partners need to pay attention to in improving entrepreneurial success. The method offered in this activity is through an online ZOOM meeting, assisted by two students as hosts. The results of the activity show that the training activities have been carried out smoothly, partners are enthusiastic in understanding the material presented by the chairman, and the results of the evaluation show an increase in partners' knowledge about entrepreneurial success as a provision for running a business.
Alam, S. S., Jani, M. F. M., & Omar, N. A. (2011). An empirical study of success factors of women entrepreneurs in southern region in Malaysia. International Journal of Economics and Finance, 3(2), 166–175.
Brown, S., & Taylor, K. (2016). Early influences on saving behaviour: Analysis of British panel data. Journal of Banking & Finance, 62, 1–14.
Dirisu, J. I., Iyiola, O., & Ibidunni, O. S. (2013). Product differentiation: A tool of competitive advantage and optimal organizational performance (A study of Unilever Nigeria PLC). European Scientific Journal, 9(34).
Evenson, R. (2017). Customer service training 101: Quick and easy techniques that get great results. Amacom.
Kamenetz, A. (2013). The four things people can still do better than computer. Fast Company.
Lussier, R. N., & Halabi, C. E. (2010). A three‐country comparison of the business success versus failure prediction model. Journal of Small Business Management, 48(3), 360–377.
Morgan, B. (2017). 10 things robots can’t do better than humans. Forbes.
Ndubisi, N. O., & Kahraman, C. (2005). Malaysian women entrepreneurs: understanding the ICT usage behaviors and drivers. Journal of Enterprise Information Management.
Powell, G. N., & Eddleston, K. A. (2013). Linking family-to-business enrichment and support to entrepreneurial success: do female and male entrepreneurs experience different outcomes? Journal of Business Venturing, 28(2), 261–280.
Rajput, A. A. (2011). Developing entrepreneurial model for Pakistan SMEs: A case study on commercial fast food SMEs. Islamabad: Department of Management & Social Sciences, Mohammad Ali Jinnah University.
Rodhiah, R., Widyani, A. I., & Winduwati, S. (2021). Pengembangan Inovasi Produk Berkelanjutan Pada UKM Bu Erma Di Jambi. PRIMA: Portal Riset Dan Inovasi Pengabdian Masyarakat, 1(1), 30–36.
Sutrisno. (2021). Improvement Of Human Resources Competence With Academic Quality Policy In The Economic Sector Of Higher Education Providers In East Java. Transformational Language, Literature, and Technology Overview in Learning (TRANSTOOL), 1(1), 19–28. https://doi.org/https://doi.org/10.55047/transtool.v1i1.104
Tambunan. (2012). Usaha mikro dan Menegah di Indoensia: Isu-Isu Penting. LP3SES.