PROMOSI PRODUK MELALUI MEDIA SOSIAL UNTUK MENINGKATKAN PEREKONOMIAN PADA PELAKU USAHA KERAJINAN AKRILIK
Main Article Content
Ai Elis Karlinda*
Desi Permata Sari
Rahmatul Husna Arsyah
The Covid-19 pandemic that has been plaguing Indonesia since 2020 has affected many people, particularly MSME. These MSME have an important role to play in boosting the local economy and improving the quality of life for everyone. Businesses can exist and compete thanks in part to their ability to compete and market their products effectively. Since the pandemic, many micro, small and medium-sized enterprises (MSMEs) have turned to e-commerce in an attempt to increase sales. However, the MSME actors' ability to use technology is still low. Changing the marketing model is a necessity for business actors who wish to have their products compete on the global market. Padang City Acrylic Craft business actors have a lot of issues when it comes to product marketing, and they still rely on traditional marketing and don't use social media effectively. The goal of this activity is to educate MSME owners about the advantages of social media marketing and teach them how to use social media to boost their product sales. Training and mentoring are the primary approaches. It is also possible to use social media to promote and market products as a result of these activities.
Amira, N., & Nurhayati, I. K. (2019). Effectiveness of Instagram sponsored as advertising/promotion media (study of tiket. com advertisement with epic model method). JCommsci-Journal Of Media and Communication Science, 2(2).
Apriansyah, H., & Bachri, F. (2006). Analisis Hubungan Kausalitas Antara Investasi Pemerintah Dengan Pertumbuhan Ekonomi Kota Palembang. Journal Of Economic & Development, 4(2), 73–92.
Cahyono, A. S. (2016). Pengaruh media sosial terhadap perubahan sosial masyarakat di Indonesia. Publiciana, 9(1), 140–157.
Haryani, D. S., & Fauzar, S. (2021). Efektivitas Media Sosial Instagram Sebagai Media Promosi Pada UMKM Chacha Flowers. Jurnal Manajerial Dan Bisnis Tanjungpinang, 4(1), 12–20.
Laily, N., Riharja, I. B., Sidharta, R. Y., & Aristianti R, W. (2022). Media Sosial Sebagai Sarana Peningkatan Penjualan Umkm Kerajinan Di Gresik. SHARE “SHaring - Action - REflection,” 8(1), 43–48. https://doi.org/10.9744/share.8.1.43-48
Mira Veranita, Yuda Syahidin, Gunardi, & Eki Dudi Darmawan. (2021). Pemanfaatan Promosi Melalui Media Sosial Dalam Mendukung Pemasaran Produk Kefir Pada UMKM Dapur Kefir Bandung. JURPIKAT (Jurnal Pengabdian Kepada Masyarakat), 2(1), 145–159. https://doi.org/10.37339/jurpikat.v2i1.513
Nurani, N., Eni Widhajati, Eni minarni, & Mukhamad Eldon. (2021). Pelatihan Pemasaran Melalui Media Sosial Dalam Meningkatkan Penjualan Produk UMKM Di PLUT KUMKM Tulungagung. Janita : Jurnal Pengabdian Kepada Masyarakat, 1(1), 45–52. https://doi.org/10.36563/pengabdian.v1i1.260
Oktari, T. (2018). Efektivitas Promosi Melalui Sales Promotion Girl (SPG) pada Konsumen Rokok PT. Gudang Garam Pekanbaru dalam Meningkatkan Penjualan Rokok Ditinjau Menurut Ekonomi Syariah. Promosi, 1–62.
Piranda, D. R., Sinaga, D. Z., & Putri, E. E. (2022). Online Marketing Strategy In Facebook Marketplace As A Digital Marketing Tool. Journal of Humanities, Social Sciences and Business (JHSSB), 1(3), 1–8. https://doi.org/https://doi.org/10.55047/jhssb.v1i2.123
Purbohastuti, A. W. (2017). Efektivitas Media Sosial Sebagai Media Promosi. Tirtayasa Ekonomika, 12(2), 212–231.
Rahman, I. A., & Panuju, R. (2017). Strategi Komunikasi Pemasaran Produk Fair N Pink Melalui Media Sosial Instagram. WACANA: Jurnal Ilmiah Ilmu Komunikasi, 16(2), 214–224.
Salafudin, M. (2019). Pemanfaatan Media Sosial Instagram Sebagai Sarana Promosi Pada Taman Baca Widya Pustaka Kabupaten Pemalang. Fakultas Adab dan Humaniora UIN Syarif Hidayatullah Jakarta.
