PENGEMBANGAN UMKM SPIRULINABATAM.ID MELALUI MEDIA SOSIAL DAN ANALISA KONSUMEN
Main
Edy Yulianto Putra*
Renza Fahlevi
Fidia
Peter Macnico
Willam
Spirulinabatam.Id is a digital MSME engaged in organic health and beauty. The purpose of this research is to analyze segmentation and consumer data on the development of Spirulinabatam.Id MSMEs. This study used observation and survey methods in the form of a questionnaire. Data obtained from interviews with Spirulinabatam.Id partners and questionnaires were distributed online via social media. The respondents used were 42 people who were consumers or customers who had purchased at Spirulinabatam. The results after implementation indicated that Spirulinabatam.Id experienced considerable development with increased transactions made and an increase in new audiences and followers before and after implementation.
Andespa, R. (2016). Strategi Industri Perbankan di Sumatera Barat: Pemilihan Segmentasi Pasar untuk Menciptakan Pelayanan yang Memuaskan. Maqdis: Jurnal Kajian Ekonomi Islam, 1(1), 47–62.
Hariansyah, N. (2021). Segmentasi Pasar Dalam Komunikasi Pemasaran Islam. Jurnal Al-Hikmah, 19(2), 127–138. https://doi.org/https://doi.org/10.35719/alhikmah.v19i2.73
Kasali, R. (1998). Membidik pasar Indonesia: segmentasi, targeting, dan positioning. Gramedia Pustaka Utama.
Porter, M. E. (1998). Clusters and the new economics of competition (Vol. 76, Issue 6). Harvard Business Review Boston.
Schiffman, L., & Kanuk, L. L. (2010). Consumer Behavior 10th Edition. Pearson Education.
Sembiring, J., & Verawardina, U. (2021). Implementasi Metode Simple Multi Attributerating Technique (SMART) dalam Keputusan Pemilihan Model Pembelajaran di Masa Pandemi Covid-19. Techno. Com, 20(2), 232–244. https://doi.org/https://doi.org/10.33633/tc.v20i2.4381
Slater, M. D. (1996). Theory and method in health audience segmentation. Journal of Health Communication, 1(3), 267–284. https://doi.org/https://doi.org/10.1080/108107396128059
Surahman, A., Octaviansyah, A. F., & Darwis, D. (2020). Ekstraksi Data Produk E-Marketplace Sebagai Strategi Pengolahan Segmentasi Pasar Menggunakan Web Crawler. SISTEMASI: Jurnal Sistem Informasi, 9(1), 73–81. https://doi.org/https://doi.org/10.32520/stmsi.v9i1.580
Suryanto, S., & Safrizal, M. (2015). Sistem Pendukung Keputusan Pemilihan Karyawan Teladan denganMetode SMART (Simple Multi Attribute Rating Technique). Jurnal CoreIT: Jurnal Hasil Penelitian Ilmu Komputer Dan Teknologi Informasi, 1(1), 25–29.
van Keken, P. E., Currie, C., King, S. D., Behn, M. D., Cagnioncle, A., He, J., Katz, R. F., Lin, S.-C., Parmentier, E. M., & Spiegelman, M. (2008). A community benchmark for subduction zone modeling. Physics of the Earth and Planetary Interiors, 171(1–4), 187–197. https://doi.org/https://doi.org/10.1016/j.pepi.2008.04.015
