PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT

Pemberdayaan Usaha Mikro, Kecil, dan Menengah (UMKM) melalui Implementasi Customer Lifetime Value (CLV): Sebuah Kegiatan Pengabdian Masyarakat di Kembangan Selatan, Indonesia

2025-06-19T02:56:00+00:00

Micro, Small, and Medium Enterprises (MSMEs) have a major contribution to the national economy, but still face challenges in retaining customers in a sustainable manner. This research aims to implement the Customer Lifetime Value (CLV) approach to improve customer loyalty and business sustainability of MSMEs in Kembangan Selatan Urban Village, West Jakarta. The activity methods include training, digital finance assistance, data-based marketing strategies, and practical application of CLV. The program results show an increase in MSME actors' understanding of financial management and customer retention strategies. CLV training and mentoring encourage efficient resource allocation and significantly improve MSME competitiveness. This activity is also a direct learning medium for students and strengthens the role of universities in supporting the local economy.

Pelaksanaan Bantuan Modal Usaha Pemerintah pada Pelaku Usaha Mikro Kecil dan Menengah di Kelurahan Lolu Selatan Kota Palu

2025-08-01T07:34:02+00:00

This study aims to analyze the implementation of Government Business Capital Assistance for Micro, Small, and Medium Enterprises (MSMEs) in South Lolu Village, Palu City, Central Sulawesi Province. Using a qualitative approach, four informants were selected, and data were collected through observation, interviews, and documentation. Data analysis followed the stages of data collection, reduction, presentation, verification, and conclusion. The research applies Tulus Tambunan’s framework, which assesses MSME capital assistance through four indicators: human resources, promotion, marketing, and business development. The findings indicate that the Government Business Capital Assistance program has generally been implemented well. However, in terms of human resources, the program has not been optimal due to limited competencies among MSME actors. In contrast, promotion efforts have been effective, supported by various government initiatives. The main inhibiting factors for MSME development include inadequate human resource skills, insufficient business capital, limited promotional activities, and challenges in securing bank loans. Conversely, supporting factors include government attention in the form of cash assistance, provision of production equipment, and marketing support through social media and exhibitions. Access to facilities such as mobile phones, online platforms (Zoom, YouTube, Google), and print media also significantly enhances the promotion of MSME products. Overall, while the program has contributed positively to MSME development, strengthening human resource capacity and expanding access to capital remain essential to maximize its impact.

Pelatihan Pencatatan Akuntansi Perusahaan Dagang Kepada Siswa SMA Kristen Yusuf

2025-08-08T09:52:20+00:00

Accounting knowledge is always used in business activities to measure company performance. By equipping young people with accounting knowledge, the younger generation can prepare themselves to face challenges in this era. The problem faced by partners is the limited time in economics and finance class hours, resulting in grade XII students being unable to study trading company accounting materials more deeply, especially for practice problems. Accounting knowledge shapes them to think logically and more carefully. This accounting knowledge becomes provision and foundation for them, as the younger generation, in managing finances and in making decisions related to their finances. The community services (PKM) activity method has several stages. Starting with compiling a trading company accounting module, providing theoretical briefing on trading company accounting accompanied by example problems, practice problems and quizzes. The PKM implementation method has 3 stages: preparation, implementation, and reporting. The preparation stage involves conducting surveys to partners to identify problems faced by partners. The implementation stage prepares modules and provides training accompanied by practice problems and quizzes. The reporting stage creates accountability reports to LPPM. The solution to partner problems is for the school to collaborate with the UNTAR PKM team to provide training conducted outside school hours to help students better understand the material. PKM activities were carried out offline from April 21 to May 5, 2025 at SMA Kristen Yusuf. The training proved effective, reflected in satisfactory quiz scores and student enthusiasm

Peningkatan Perilaku Perawat dalam Pelaksanaan Keselamatan Pasien Melalui Program Supervisi Karu di Ruang Rawat Inap Rumah Sakit B Karawang

2025-08-27T06:15:08+00:00

Patient safety is a key indicator of hospital service quality that must be prioritised by healthcare workers. Nurses, as the frontline providers of care, play an important role in ensuring the implementation of patient safety standards. One factor that influences the successful implementation of patient safety is ward supervisor supervision. This study aims to analyse the effect of ward supervisor supervision on the behaviour of nursing staff in implementing patient safety in the inpatient ward of Bayukarta Hospital, Karawang. This study uses a quantitative approach with a descriptive analytical cross-sectional design. A sample of 53 nurses was determined based on the established inclusion criteria. Data were collected using questionnaires and analysed using the chi-square test. The results showed a significant relationship between ward supervisor supervision and nurse behaviour in the implementation of patient safety (p=0.000; OR=27.00). These findings confirm that effective supervision can improve nurses' compliance and responsibility in implementing patient safety standards. Therefore, hospitals need to strengthen the role of ward supervisors through structured, continuous supervision accompanied by evaluation to foster a culture of patient safety and improve the quality of nursing services.

Evaluasi Efektivitas Program Literasi Digital terhadap Kesadaran Privasi Data dan Etika Bermedia Sosial

2025-09-17T06:23:37+00:00

Rapid digital development brings serious challenges related to personal data protection and social media ethics, especially among students who will enter the technology-based workforce. Responding to this need, the team from the YAPAN College of Economics carried out a community service program entitled "Evaluation of the Effectiveness of the Digital Literacy Program on Data Privacy Awareness and Social Media Ethics" at SMK Perdana 1 Surabaya. The purpose of this activity is to improve the digital literacy of students, teachers and school staff through an understanding of personal data protection regulations and the practice of social media ethics. The implementation methods included coordination and needs assessment, delivery of educational materials based on Law No. 27 of 2022, interactive discussions, workshops on social media privacy settings, as well as pre-test and post-test. The evaluation results showed a 45.8% increase in participants' understanding of the classification of personal data, data subject rights, and the importance of responsible digital behavior. In addition, participants responded positively with an average satisfaction score of 4.2 on a scale of 5, along with an appreciation of the relevance of the material to the needs of vocational students as prospective workers. In conclusion, the program proved to be effective in increasing legal, ethical, and digital security awareness, while making a real contribution in equipping students to face the challenges of the working world in the digital era.