https://ojs.transpublika.com/index.php/PRIMA/issue/feed 2026-07-22T09:34:34+00:00 Prof. Dr. Masno M, S.E., M.M admin@transpublika.com Open Journal Systems <div style="text-align: justify;"> <div class="deskripsi"> <div style="border: 2px #FAF63D; padding: 10px; background-color: #2c94a140; text-align: left;"> <ol> <li>Journal Title : Portal Riset dan Inovasi Pengabdian Masyarakat</li> <li>Initials : PRIMA</li> <li>Frequency : March, June, September, December of every year</li> <li>Print ISSN : <a href="https://issn.perpusnas.go.id/terbit/detail/20220106421320350">2809-8218</a></li> <li>Online ISSN : <a href="https://issn.perpusnas.go.id/terbit/detail/20220106311397544">2809-7939</a></li> <li>Editor in Chief : <a href="https://scholar.google.co.id/citations?user=epm0bdYAAAAJ&amp;hl=en" target="_blank" rel="noopener">Prof. Dr. Masno M, S.E., M.M</a></li> <li>DOI : <a href="https://doi.org/10.55047/prima">https://doi.org/10.55047/prima</a></li> <li>Publisher : <a href="https://transpublika.com/" target="_blank" rel="noopener">Transpublika Publisher</a></li> <li>Citation Analysis : <a href="https://app.dimensions.ai/analytics/publication/overview/timeline?and_facet_source_title=jour.1427043" target="_blank" rel="noopener">Dimensions</a> | <a href="https://scholar.google.com/citations?hl=en&amp;view_op=search_venues&amp;vq=Portal+Riset+dan+Inovasi+Pengabdian+Masyarakat&amp;btnG=" target="_blank" rel="noopener">Google Scholar Metrics</a></li> </ol> </div> </div> </div> <p style="text-align: justify;"><strong>Portal Riset dan Inovasi Pengabdian Masyarakat (PRIMA)</strong> is a peer-reviewed journal that publishes scientific articles from various disciplines that are implemented in various community service activities and other applied research. Articles published in the PRIMA Journal include the results of original scientific research, new scientific review articles, or comments and criticisms of existing writings published in the PRIMA Journal or in other scientific periodicals.</p> <p style="text-align: justify;"><strong>PRIMA</strong> journal accepts manuscripts or article manuscripts in the field of applied research and downstreaming the results of community-based qualitative and quantitative scientific research into community service formats that cover relevant scientific fields including:<br />1. Social Science<br />2. Educational Field<br />3. Exact Science<br />4. Sports<br />5. Language<br />6. Business and Economics<br />7. Technical and Vocational<br />8. Arts<br />9. Religion and Philosophy<br />10. Medicine and Health</p> <p style="text-align: justify;"><strong>PRIMA</strong> journal is published four times a year (<strong>March, June, September, December</strong>) in 4 editions, namely edition 1: January - March, edition 2: April - June, edition 3: July - September, and Edition 4: October - December.</p> <p style="text-align: justify;"><strong>e-ISSN : <a href="https://issn.perpusnas.go.id/terbit/detail/20220106311397544" target="_blank" rel="noopener">2809-7939</a> (online) | P-ISSN <a href="https://issn.perpusnas.go.id/terbit/detail/20220106421320350">2809-8218</a></strong></p> https://ojs.transpublika.com/index.php/PRIMA/article/view/2349 2026-07-22T09:34:34+00:00 Anita Sumelvia Dewi anita@uniska-kediri.ac.id Erwin Syahputra erwinsyahputra@uniska-kediri.ac.id Iing Sri Hardiningrum iingsri@uniska-kediri.ac.id Choirul Anam anam@widyagama.ac.id Iva Khoiril Mala iva.mala.feb@um.ac.id Aulia Naufal aulia@usim.edu.my

<p><em>Culinary MSMEs play a strategic role in local economies but continue to face challenges in digital adoption, HR development, and competitiveness, including those at the Pujasera Pusat Rasa food court in Sumbercangkring Village, Kediri Regency. These challenges persist despite an earlier phase of community-based development that successfully established the food court’s physical infrastructure and collective branding, yet left digital literacy and managerial competency largely unaddressed. This community service program is a continuation of that effort, focusing on strengthening technopreneurship through Digital Marketing transformation and HR competency development for 6 culinary MSMEs. Using a Participatory Learning and Action (PLA) approach over four months, activities included needs analysis, program design, Digital Marketing and HR competency training, technopreneurship mentoring, and evaluation. Data were analyzed descriptively by comparing pre- and post-program percentage indicators. Results show significant improvement: active social media use rose from 33% to 83%, financial record-keeping from 17% to 83%, and 67% of MSMEs adopted business technologies such as QRIS, alongside a 30% increase in customer interaction and a shift toward a more digitally adaptive entrepreneurial mindset. Service quality and collective branding were also strengthened, further supporting product innovation among participating MSMEs. The technopreneurship-based empowerment model effectively enhances digital capacity, HR competency, and sustainable competitiveness. These findings indicate that integrating physical infrastructure strengthening with internal capacity development produces a replicable hybrid empowerment model based on location, digitalization, and human capital development.</em></p>

2026-07-31T00:00:00+00:00 Copyright (c) 2026 Anita Sumelvia Dewi*, Erwin Syahputra, Iing Sri Hardiningrum, Choirul Anam, Iva Khoiril Mala, Aulia Naufal