PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT

Model Pemberdayaan UMKM Food Court Berbasis Technopreneurship melalui Transformasi Digital Marketing dan Pengembangan Kompetensi SDM

Anita Sumelvia Dewi — 2026-07-31

Culinary MSMEs play a strategic role in local economies but continue to face challenges in digital adoption, HR development, and competitiveness, including those at the Pujasera Pusat Rasa food court in Sumbercangkring Village, Kediri Regency. These challenges persist despite an earlier phase of community-based development that successfully established the food court’s physical infrastructure and collective branding, yet left digital literacy and managerial competency largely unaddressed. This community service program is a continuation of that effort, focusing on strengthening technopreneurship through Digital Marketing transformation and HR competency development for 6 culinary MSMEs. Using a Participatory Learning and Action (PLA) approach over four months, activities included needs analysis, program design, Digital Marketing and HR competency training, technopreneurship mentoring, and evaluation. Data were analyzed descriptively by comparing pre- and post-program percentage indicators. Results show significant improvement: active social media use rose from 33% to 83%, financial record-keeping from 17% to 83%, and 67% of MSMEs adopted business technologies such as QRIS, alongside a 30% increase in customer interaction and a shift toward a more digitally adaptive entrepreneurial mindset. Service quality and collective branding were also strengthened, further supporting product innovation among participating MSMEs. The technopreneurship-based empowerment model effectively enhances digital capacity, HR competency, and sustainable competitiveness. These findings indicate that integrating physical infrastructure strengthening with internal capacity development produces a replicable hybrid empowerment model based on location, digitalization, and human capital development.

Penegakan Hukum Persaingan Usaha Terhadap Persekongkolan Pembocoran Rahasia Perusahaan

Sinar Aju Wulandari — 2026-08-28

This Community Service Program (Pengmas Mandiri) activity aims to improve public understanding, particularly among micro, small, and medium enterprise (MSME) actors, regarding business competition law, protection of company secrets, and the role of the Business Competition Supervisory Commission (KPPU) in preventing unfair competition practices. The activity was carried out offline at Balai RW Wiyung Brantas Permai, Wiyung Village, Wiyung Subdistrict, Surabaya City, involving 17 participants from various backgrounds, including traders and the public as consumers. The implementation methods included socialization, interactive discussion, question and answer sessions, interviews, participatory observation, and descriptive qualitative evaluation. The materials provided covered the principles of healthy business competition, forms of unfair business competition, legal protection for MSMEs, conspiracy to obtain or disclose company secrets based on Article 23 of Law Number 5 of 1999, and the functions and authority of the KPPU. The results showed an increase in participants’ understanding of the importance of protecting strategic business information, including customer data, supplier data, marketing strategies, production methods, pricing information, and product formulas. Participants also demonstrated better understanding of the role of the KPPU in the supervision and enforcement of business competition law. However, the evaluation showed that some participants had previously not understood the existence and function of the KPPU, indicating a need for continuous and more applicative legal education. This activity shows that improving legal literacy regarding the protection of company secrets and business competition law is important to help MSMEs recognize the risks of unfair competition and protect strategic information in business activities.

Digitalisasi Layanan Informasi Masjid Berbasis Website: Implementasi dan Evaluasi Kepuasan Pengguna

Vinna Rahmayanti Setyaning Nastiti — 2026-09-02

Mosques are socio-religious entities that serve as centers of worship, education, and community interaction. However, Masjid Al-Ikhlas Kalirejo, Lawang still relies on conventional media such as verbal announcements and physical bulletin boards, resulting in limited reach and poor documentation of activities. This community service project aims to implement the digitalization of mosque information services through the development of an official website. The website features a mosque profile page, photo gallery, and Islamic articles, designed using a User-Centered Design approach for cross-device compatibility. The development methodology follows the Waterfall model, consisting of: (1) needs analysis through interviews and direct observation; (2) system and interface design; (3) front-end and back-end implementation using open-source frameworks; (4) functional and usability testing; and (5) training and handover to mosque administrators. The website has been actively used by mosque administrators as the official information platform. A user satisfaction survey involving mosque administrators and worshipers yielded an average score of 4.36 out of 5, with the highest rating on the item “Would recommend to others” (4.6) and the lowest on “Routine content updates” (3.8). This implementation is expected to serve as a replicable model of mosque digitalization in the local context to strengthen the role of the mosque in community empowerment. The findings imply that participatory website development combined with structured administrator training constitutes an effective and replicable strategy for sustainable mosque digitalization, and can be adopted by other community-based organizations seeking to modernize their information services.

Transformasi Tata Kelola Koperasi Melalui Implementasi Good Cooperative Governance dan Digitalisasi Keuangan pada Koperasi Kabupaten Blitar

Achmad Murdiono — 2026-09-08

Cooperatives face various institutional problems, particularly weak governance, low financial literacy among administrators, and financial record-keeping systems that are still carried out manually. This community service activity aims to strengthen cooperative governance through the implementation of Good Cooperative Governance (GCG) and the digitalization of cooperative financial reporting. The implementation method was carried out participatively through the stages of preliminary study, Focus Group Discussion (FGD), training, mentoring, and program evaluation. The activities carried out included the preparation of standard operating procedures (SOP), management and cooperative accounting training, and the implementation of a digital financial recording system. The results of the activity show an increase in administrators’ understanding of cooperative governance, the preparation of institutional SOPs, and increased efficiency, transparency, and accountability in cooperative financial management. This program contributes to encouraging a more professional, adaptive, and sustainable cooperative transformation. This contribution supports the achievement of the Sustainable Development Goals (SDGs), particularly goal 8 (Decent Work and Economic Growth) and goal 9 (Industry, Innovation, and Infrastructure) through the strengthening of governance, human resource capacity building, and the utilization of digital technology in cooperative management.