A MARKETING APPROACH FOR THE INTERNET CENTERED ON E-COMMERCE
##plugins.themes.EpsilonTheme.article.main##
Yunda Adisa*
Muhammad Irwan Padli Nasution
Sri Suci Ayu Sundari
From time to time, the dynamics of business competition in the development of the world of information technology which is increasingly advanced and fast has affected a large part of society, from the simple to the modern and fast, thereby affecting information behavior in all fields, including education, health, entertainment, social resources, information, work, business and communication without space and time limits, the need for faster and cheaper information certainly requires online media from information providers, where information consumers can easily and quickly obtain the information presented. This research was conducted to find out everything related to the internet and e-commerce. This research method uses primary and secondary data from books, social media and websites. From the findings of this study, there are weaknesses in human resources in terms of e-commerce knowledge, so they cannot make full use of e-commerce.
Akbar, M. A., & Alam, S. N. (2020). E-COMMERCE: Dasar Teori Dalam Bisnis Digital. Yayasan Kita Menulis.
Arcanggih, J. D. (2014). Implementasi E-Commerce Sebagai Media Promosi dan Penjualan Secara Elektronik (Studi Kasus pada Toko Jumbo Cell Bangil). Brawijaya University.
Hidayat, Z. N., Santoso, P. B., & Choiri, M. (2014). Perancangan dan implementasi sistem e-commerce dengan menggunakan cms opencart dalam upaya meningkatkan penjualan dan pemasaran (studi kasus: ud. La tanza kecamatan dau malang). Jurnal Rekayasa Dan Manajemen Sistem Industri, 2(1), 128783.
Maulana, S. M. (2015). Implementasi E-Commerce Sebagai Media Penjualan Online. Jurnal Administrasi Bisnis, 29.
Nanda, A. P., & Maharani, A. (2019). Aplikasi electronic commerce sebagai media penjualan produk makanan ringan business development center kabupaten pringsewu. Jurnal TAM (Technology Acceptance Model), 9(2), 127–133.
Prasetio, A., Ashoer, M., Hutahaean, J., Simarmata, J., Samosir, R. S., Nugraha, H., Jamaludin, J., Harmayani, H., Putra, S. H., & Irdawati, I. (2021). Konsep Dasar E-Commerce. Yayasan Kita Menulis.
Romindo, R., Muttaqin, M., Saputra, D. H., Purba, D. W., Iswahyudi, M., Banjarnahor, A. R., Kusuma, A. H. P., Effendy, F., Sulaiman, O. K., & Simarmata, J. (2019). E-Commerce: Implementasi, Strategi dan Inovasinya. Yayasan Kita Menulis.
Sudarusman, E., Lani, S., & Wardhani, R. R. R. K. (2021). Evaluasi Kepuasan E-commerce Supply Chain Management dari Sisi Kepercayaan dan Kualitas Layanan Konsumen. Telaah Bisnis, 22(2), 87–96.
Sudaryono, D. (2017). Metodologi Penelitian: Penelitian Kualitatif. Depok: PT. RajaGrafindo Persada, Depok.
