Evaluasi Pelatihan Wisata Ramah Lingkungan dan Digitalisasi pada Desa Sugihmukti, Kecamatan Pasirjambu, Kabupaten Bandung
Main Article Content
Fariz Fariz*
Riza Sutjipto
Rina Djunita Pasaribu
The Faculty of Economics and Business at Telkom University conducted a community service program titled "Evaluation of Eco-Friendly Tourism Training and Digitalization Implementation at Sugihmukti Village, Pasirjambu District, Bandung Regency" with the objective of enhancing sustainable tourism practices and digital capabilities among community members, tourism managers, and village stakeholders. The program commenced with coordination and needs assessment phases to identify material relevance with Sugihmukti Village's characteristics as an emerging eco-tourism destination located at 1,300-2,200 meters above sea level. Implementation encompassed delivery of educational materials based on sustainable tourism principles, hands-on workshops on environmental conservation management, digital marketing and e-commerce training, as well as pre-test and post-test assessments to measure effectiveness. Evaluation results demonstrated significant improvements in participants' understanding of environmental management practices, digital tools for tourism promotion, and sustainable business operations. Post-test results revealed a 52.3% improvement in participants' comprehension of eco-friendly tourism principles, environmental carrying capacity management, and digital marketing strategies. The community service activity successfully built awareness of environmental stewardship, economic sustainability, and digital transformation among stakeholders, promoting the creation of a more competitive and environmentally responsible tourism destination. The program received positive responses with a satisfaction score of 4.3 out of 5 and was deemed to provide substantial impact on Sugihmukti Village's capacity building in achieving the status of an established eco-tourism destination.
Aprillia, E., Hendrawan, W., & Abistya, R. R. (2024). Simba Kuat: Implementation of an Environmental Cadre Program from School to Village Level in Keluang Village, Tunkal Ilir, South Sumatra. International Journal of Social Science and Community Service, 2(4), 223–228. https://doi.org/10.70865/ijsscs.v2i4.45
Bramwell, B. (1994). Rural tourism and sustainable rural tourism. Journal of Sustainable Tourism, 2(1–2), 1–6.
Bulatović, J., & Rajović, G. (2016). Applying sustainable tourism indicators to community-based ecotourism tourist village Eco-Katun Štavna. European Journal of Economic Studies, 2, 309–330.
Chan, M., Campo, E., Estève, D., & Fourniols, J.-Y. (2009). Smart homes—current features and future perspectives. Maturitas, 64(2), 90–97.
Chrismardani, Y., Iriani, S. S., & Artanti, Y. (2025). How Tourist Destination Online Content and Social Media Interaction Influence Tourist’s Visit Intention? International Joint Conference on Arts and Humanities 2024 (IJCAH 2024), 166–180.
Chrismardani, Y., Kistyanto, A., Sanaji, S., & Witjaksono, A. D. (2024). Digital Transformation: Framework Development of Tourism Social Entrepreneurship (TSE). Daengku: Journal of Humanities and Social Sciences Innovation, 4(5), 772–782.
Edgell Sr, D. L., Swanson, J. R., Allen, M. D., & Smith, G. (2008). Tourism policy and planning: Yesterday, today, and tomorrow. Routledge.
El Bassiti, L., & Ajhoun, R. (2016). Towards Innovation Excellence: Why and How to Measure Innovation Performance? 2016 6th International Conference on Information and Communication Technology for The Muslim World (ICT4M), 99–104.
Fariz, F., & Winarsih, T. (2024). Enhancing Competitive Advantage of Higher Education Institutions Through the Implementation of Knowledge Management and Information Technology. Innovative: Journal Of Social Science Research, 4(2), 2010–2026.
Ginanjar, R. (2023). Community empowerment in tourism development: concepts and implications. The Eastasouth Management and Business, 1(03), 111–119.
Jadesta. (2023). Desa Wisata sugihmukti. Kemenparekraf. https://jadesta.kemenparekraf.go.id/desa/sugihmukti_1
Jane, O., & Pawitan, G. (2025). Local Empowerment, Global Attraction: Sustainable Strategies for Rural Tourism Development in Indonesia Through Village-Owned Enterprise. Jurnal Manajemen Pelayanan Publik, 9(1), 1–22.
Lane, B. (1994). Sustainable rural tourism strategies: A tool for development and conservation. Journal of Sustainable Tourism, 2(1–2), 102–111.
McNamara, J. F., & McNamara, M. (1999). Constructing new measures in program evaluation. International Journal of Educational Reform, 8(1), 99–104.
Pantiyasa, I. W. (2011). Pengembangan Pariwisata Berbasis Masyarakat (Community Based Tourism) Dalam Pemberdayaan Masyarakat (Studi Kasus Di Desa Bedulu, Blah Batuh, Gianyar). Jurnal Ilmiah Hospitality Management, 1(2).
Perron, G. M., Côté, R. P., & Duffy, J. F. (2006). Improving environmental awareness training in business. Journal of Cleaner Production, 14(6–7), 551–562.
Prabowo, A., Tanjung, Y., Wahyuni, E. S., & Aspan, H. (2025). Transformasi Destinasi Pemasaran: Model Integratif Pengembangan Pariwisata Berkelanjutan di Kawasan Objek Wisata Sidebu-Debu, Kabupaten Karo Sumatera Utara: Marketing Destination Transformation: An Integrative Model of Sustainable Tourism Development in the Sidebu-Debu Tourism Area, Karo Regency, North Sumatra. Economic and Education Journal (Ecoducation), 7(2), 455–476.
Prasetyo, D. W. (2020). Pendampingan Pengembangan Wisata Desa Bumdes Desa Kauman. JOURNAL OF SUSTAINABLE COMMUNITY SERVICE, 1(1), 41–47. https://doi.org/10.55047/jscs.v1i1.377
Prasetyo, H., Satriawati, Z., & Irawati, N. (2025). Transformasi Digital Marketing Desa Wisata Melalui Kemas Ulang Informasi. Kepariwisataan: Jurnal Ilmiah, 19(2), 213–226.
Rahayu, S., Anggraeni, D., & Jati, R. P. (2022). Pendampingan Pengadaan Jaringan dan Perangkat Internet di Desa Wisata Sangkanjoyo Kabupaten Pekalongan. PORTAL RISET DAN INOVASI PENGABDIAN MASYARAKAT, 1(4), 19–26. https://doi.org/10.55047/prima.v1i4.250
Rismayani, R., Tricahyono, D., Maulana, A., Oktaviyanti, D., Astuti, Y., Hakim, I., Khoiriyani, F., Milanyani, H., Tantra, T., & Margono, T. (2025). Tourism village digital transformation readiness analysis: Case study in two super priority destinations in Indonesia. Geojournal of Tourism and Geosites, 61(3), 1887–1899.
Saputra, M. (2021). Transformasi Digital. Center for Open Science.
Sasongko, I. I., Gai, A. M., Arief Setijawan, S. T., & Ida Soewarni, S. T. (2024). Membangun identitas desa melalui pariwisata penciptaan daya tarik dan berkelanjutan: buku referensi. PT. Media Penerbit Indonesia.
Shafieisabet, N., & Haratifard, S. (2019). Community-based tourism: An approach for sustainable rural development (Case study: Asara district, chalous road). Sustainable Rural Development, 3(1), 75–90.
Sharma, A. (2019). Sustainable tourism development: Futuristic approaches. CRC Press.
Sukaris, S., & Kirono, I. (2025). Digital Transformation For Sustainable Village Tourism. Jurnal Manajerial, 12(01), 108–124.
Thomson, G., Hoffman, J., & Staniforth, S. (2003). Measuring the success of environmental education programs. Ottawa: Canadian Parks and Wilderness Society and Sierra Club of Canada.
Tou, H. J., & Noer, M. (2022). Sustainable Pilar of Rural Tourism Development. Jurnal Rekayasa, 12(1), 47–58.
Winarsih, T. (2024). Innovation and Organizational Performance in Public Universities: An Empirical Study. Pakistan Journal of Life & Social Sciences, 22(2).
Yanan, L., Ismail, M. A., & Aminuddin, A. (2024). How has rural tourism influenced the sustainable development of traditional villages? A systematic literature review. Heliyon, 10(4).
