PELATIHAN KINERJA TENAGA PENJUALAN PADA UKM
##plugins.themes.EpsilonTheme.article.main##
Arifin Djakasaputra*
Zenita Dian Mahanani
Maulin Amrina Rosyada
Sales force plays a crucial role in determining the success of a company's product sales. Therefore, it is important to understand the factors that determine sales force performance. The partner involved in this activity is a creative handicraft product business located in Serang, Banten. Based on the initial observation conducted online through a zoom meeting, the partner has not fully understood the factors that contribute to improving sales force performance. The method offered in this activity is training and socialization on the basic understanding of performance and the success factors that influence it. The results of the activity show that the training material was delivered smoothly, and the partner showed enthusiasm in receiving the information, as evident from active discussions between the partner and the PKM team. Additionally, the activity succeeded in enhancing the partner's knowledge to improve their sales force performance.
Amalia, I., Riyanto, M., & Farouk, U. (2018). Pengaruh Interpersonal Skill, Salesmanship Skill, Technical Skill, Dan Motivasi Terhadap Kinerja Tenaga Penjualan Pada PT United Tractors Tbk. Admisi Dan Bisnis, 19(2), 107–118.
Ardyan, E., & Sugiyarti, G. (2018). The influence of e-CRM capability and co-information sharing activity on product competitiveness and marketing performance of small and medium-sized enterprises. International Journal of Electronic Customer Relationship Management, 11(2), 158–178.
Arma, A., Ferdinand, A. T., & Raharjo, S. T. (2017). Pengaruh Kompetensi Menjual, Kualitas Hubungan, dan Pengalaman Menjual untuk meningkatkan Kinerja Tenaga Penjualan (Studi pada PT. New Ratna Motor Semarang). Jurnal Sains Pemasaran Indonesia (Indonesian Journal of Marketing Science), 16(1), 1–16.
Kertocahyono, A. E., Ginting, H., Kurata, J., Dermauli, R., & Sihaloho, S. C. (2021). Hubungan Antara Keterampilan Penjualan Dan Kinerja Tenaga Penjual Di Perusahaan Cat Indonesia. Jurnal Manajemen Industri Dan Logistik (JMIL), 4(2), 84–101.
Nuryakin, G. S. (2018). Developing customer orientation to enhancing salesperson performance. Journal of Business and Retail Management Research, 12(2).
Sastra, B. A., Zulfadil, Z., & Fitri, K. (2017). Pengaruh Kompetensi Karyawan Dan Beban Kerja Terhadap Kinerja Karyawan Bank Danamon Cabang Tuanku Tambusai Pekanbaru. Riau University.
Sugiyarti, G., & Ardyan, E. (2017). Market sensing capability and product innovation advantages in emerging markets: The case of market entry quality and marketing performance of Batik Industry in Indonesia. DLSU Business & Economics Review, 27(1), 1–12.
Udayana, I. B. N., & Gusmawan, A. (2021). Membangun Kualitas Hubungan Untuk Meningkatkan Kinerja Tenaga Penjual Di AHASS Honda Yogyakarta. EBBANK, 11(2), 25–38.
Usvita, M. (2019). Optimization Entrepreneurship Orientation In Creating Added Value Of Pasaman Citrus. Jurnal Apresiasi Ekonomi, 7(1), 128–130.
