MAKING WEBSITE-BASED ADVERTISING MEDIA USING WORDPRESS CMS FOR MSME EKMIRA ALMOND CRISPY MALANG
Main Article Content
Mochammad Yusuf Bachtiar*
Maskur
Ekmira Almond Crispy Malang is an MSME engaged in pastries. In marketing activities so far they use social media such as Instagram, Tiktok, Whatsapp. However, the information conveyed through their website is not optimal because of the lack of detailed information regarding Ekmira Almond Crispy products. The audience who follows the content on social media are not engaged. So people do not know about Ekmira Almond Crispy Malang. This research is intended to make a website as an advertising medium using CMS Wordpress. The type of research conducted in this study was action research. Data testing was done by distributing questionnaires based on the criteria for measuring the effectiveness of WebQual design (usability, information quality, interaction quality) to 1 owner, 2 marketing experts, 2 computer experts. The answer choices used a Likert scale with a range (1 for strongly disagree to 5 for strongly agree). The data processing method used simple tabulation analysis and average scores. In this study, the results of WebQual score in the first cycle of usability indicator section get a value of 85% with an average of 4.27 out of 5.0. In the information quality indicator it gets a value of 75% with an average of 3.73 out of 5.0. In the interaction quality indicator the score is 79% with an average of 3.93 out of 5.0. Based on this research it can be concluded that the Ekmira Almond Crispy website can be published in terms of WebQual testing.
Abubakar, H. R. (2021). Pengantar metodologi penelitian. SUKA-Press UIN Sunan Kalijaga.
Arikunto, S. (2010). Prosedur penelitian suatu pendekatan praktek. (No Title).
Ariyani, A., & Fauzi, A. (2022). Pembuatan Media Promosi Tambahan Berbasis Website Menggunakan Cms Wordpress Untuk Menarik Minat Beli Pada Aya Atelier Jombang. Jurnal Aplikasi Bisnis, 8(1), 67–72.
Arsa, M. (2021). Buku Belajar Wordpress Dari Dasar Hingga Mahir. Sukabumi : CV Jejak.
Astuti, F. K., & Agustina, D. S. (2022). Membangun Website MTS Negeri 01 OKU Timur Menggunakan Php dan Mysql. JIK: Jurnal Informatika Dan Komputer, 13(1), 7–14.
Djuniardi, D. (2022). Kewirausahaan UMKM di Era 4.0. Padang : PT. Global Eksekutif Teknologi.
Firmansyah. (2020). Komunikasi Pemasaran. CV.Penerbit Qiara.
Kristianto, A. (2014). Jago WordPress .Jakarta : Elex Media Komputindo.
Kurniawan, D. (2023). Belajar Pemrograman Web Dasar HTML, CSS, & Javascript Untuk Pemula. Penerbit Yayasan Prima Agus Teknik, 1–228.
Marentek, M. (2020). Komunikasi Pemasaran. Manado : Polimdo Press.
Mashuri, C., Putra, R. A. Y., & Putri, U. S. (2022). Monograf Aplikasi Pembelajaran Daring Dengan Learning Management System (Studi Kasus: Evaluasi Usability Testing dan WebQual 4.0).
Nayoan, A. (2021). Kelebihan Wordpress Yang Perlu Anda Ketahui. Kelebihan WordPress yang Perlu Anda Ketahui (niagahoster.co.id).
Perdana, B. B., Pratama, S. D., Faturohman, B. A., & Sugiharti, A. (2022). Perancangan Website sebagai Media Promosi Outlet Every Mart Bandara Husein Sastranegara Bandung. Wacadesain, 3(2), 70–80.
Priansa, D. J. (2017). Komunikasi Pemasaran Terpadu pada era media sosial. Bandung: CV Pustaka Setia, 358.
Sari, A. (2019). Web Programming . Yogyakarta : Graha Ilmu.
Sugiyono, S. (2017). Metode Penelitian Kuantitatif, Kualitatif, dan R&D. Bandung: Alfabeta, CV.
Virdianto, F., & Pribadi, J. (2019). Pembuatan Media Iklan Melalui Website Dengan Menggunakan CMS Wordpress Pada Toko Rudy Sport Kepanjen. Jurnal Aplikasi Bisnis, 3(2), 253–258.
