Modeling Pre Development Profitability of Trade Mall Projects on Developer Competitiveness Performance with Supply & Demand Dynamics
##plugins.themes.EpsilonTheme.article.main##
Lia Eka Prianti*
Akhmad Taufik Aditama
The Trade Mall project as part of the property business, is project with the highest market absorption rate among other commercial property projects such as apartments, hotels, housing, offices, and industry. The purpose of this study is to evaluate the pre development strategy of trade mall projects in order to increase the profitability and competitiveness of developers in major cities and to identify the variables that determine the profitability of Trade Mall project pre development, develop a dynamic system model that can illustrate the influence of supply and demand for Trade Mall project development on the competitiveness of developers, and make recommendations for corrective actions to address the causes of the decline in profitability and competitiveness of developers. The research methods used archival analysis and surveys. The data obtained is then analyzed using statistical analysis and system dynamics. The results of the study show that there two main factors that affect the level of project profitability, namely the selling price and sales level, and the Trade Mall growth gap obtained from supply & demand simulations. Recommendations for corrective actions were also made to address the causes of the decline in profitability and competitiveness of developers.The results of study can basis for Trade Mall project developers to make supply and demand projections in developing the Trade Mall project.
Abu-Salih, B. (2021). Domain-specific knowledge graphs: A survey. Journal of Network and Computer Applications, 185, 103076. https://doi.org/10.1016/j.jnca.2021.103076
Alamsyahbana, M. I. (2024). Analisis Kinerja Perusahaan. Media Sains Indonesia.
BPS. (2020). Indonesia dalam angka. In Indonesia: BPS Indonesia.
Chandra, C., King, M., & Kurniawan, F. (2025). Strategi Operasional Untuk Menghadapi Fluktuasi Permintaan Per Kuartal Perusahaan FMCG. Integrative Perspectives of Social and Science Journal, 2(2 April), 2120–2129.
Comu, S., Taylor, J. E., & Messner, J. I. (2015). Two-dimensional globalizing index for engineering and construction companies. Journal of Management in Engineering, 31(2), 4014031. https://doi.org/10.1061/(ASCE)ME.1943-5479.0000234
García-Nieto, M., Ramón-Jerónimo, J. M., & Flórez-López, R. (2025). Effectiveness of Customer Relationship Management in Shopping Malls: Mall–Retailer Collaboration Empirics. Administrative Sciences, 15(1), 31. https://doi.org/10.3390/admsci15010031
Hansen, S. (2015). Manajemen Kontrak Konstruksi. Gramedia Pustaka Utama.
Herlinda, A. R., & Rahmawati, M. I. (2021). Pengaruh Profitabilitas, likuiditas, leverage dan ukuran perusahaan terhadap agresivitas pajak. Jurnal Ilmu Dan Riset Akuntansi (JIRA), 10(1), 1–18.
Horngren, C. T., Bhimani, A., Datar, S. M., & Foster, G. (2012). Management and Cost Accounting. Pearson Education.
Jakom, A. O., Mawji, Z., & Awuor, E. (2024). Analysis of product, promotional tools and retailing on the tenant mix strategy of shopping centres: A case of the two rivers mall. International Journal of Research Publication and Reviews, 5(4), 4849–4870.
Kusnadi, H. (2012). Identifikasi Faktor Dominan Yang Mempengaruhi Tingkat Profitabilitas Pengembangan Proyek Trade Mall di Indonesia. Jurnal Saintika, 12(1), 83–89.
Lukic, R. (2011). The Effect of Private Brands on Business Performance in Retail. Economia. Seria Management, 14(1), 25–39.
Muka, I. W. (2021). Risiko Pengembangan Properti. Pasuruan: CV. Penerbit Qiara Media.
PMBOK, P. (2000). Project management body of knowledge. Project Management Institute, 5.
Putra, I. P., & Wasiaturrahma, D. (2021). The Influence Of Interest Rate, Inflation, And Gross Domestic Products On Property Sector Stock Credit In Indonesia 2011–2018 Period. JIET (Jurnal Ilmu Ekonomi Terapan), 6(2), 308–323. https://doi.org/10.20473/jiet.v6i2.31688
Saleheen, F., Habib, M. M., Pathik, B. B., & Hanafi, Z. (2014). Demand and supply planning in retail operations. International Journal of Business and Economics Research, 3(6–1), 51–56. https://doi.org/10.11648/j.ijber.s.2014030601.18
Silviah, R. (2025). Strategi Manajemen Pemasaran: Peran Produk, Harga, dan Promosi dalam Meningkatkan Daya Saing. Jurnal Ilmu Manajemen Terapan, 6(4), 261–267. https://doi.org/10.38035/jimt.v6i4.5046
Siradjuddin, I. (2022). Pemodelan Sistem Dinamik. ResearchGate.
Sudarno, Renaldo, N., Hutahuruk, M. B., Junaedi, A. T., & Suyono. (2022). Teori Penelitian Keuangan. CV Literasi Nusantara Abadi.
Sugiyono, S. (2019). Metode penelitian & pengembangan research and development. In Bandung: Alfabeta.
Sulistiyani, S., Pratama, A., & Setiyanto, S. (2020). Analisis Strategi Pemasaran Dalam Upaya Peningkatan Daya Saing UMKM. Jurnal Pemasaran Kompetitif, 3(2), 31 – 39. https://doi.org/10.32493/jpkpk.v3i2.4029
Zachorowska-Mazurkiewicz, A., & Sierotowicz, T. (2017). Women, men and creativity in higher education sector: Comparative studies of leading EU and ECE countries. Journal of International Studies, 10(3), 105–119. https://doi.org/10.14254/2071-8330.2017/10-3/8
Zainuddin, I. (2012). Teori Ekonomi. Surabaya: Dharma Ilmu.
