LOCALIZATION OF HUMAN RESOURCES MANAGEMENT IN MULTINATIONAL COMPANIES
##plugins.themes.EpsilonTheme.article.main##
Liao Yanting*
Mahlia Muis
Wardhani Hakim
This article discusses the importance and implementation strategies of human resource localization management in multinational corporations. The localization of human resources is to adapt to the local environment and cultural differences, and to improve employee motivation and loyalty. The implementation of localization management needs to pay attention to the needs of the local market, establish a localization team, formulate recruitment and training plans, and pay attention to labor relationship management. Multinational companies should realize the key role of localization management in successfully entering the local market, and constantly optimize their strategies to adapt to the changing global environment.
Bennett, S. (2012). The benefits of communicating and collaborating in a real-time enterprise social network. 2012 IEEE International Professional Communication Conference, 1–4.
Bustamante, S. (2011). Localization vs. Standardization: Global approaches to CSR Management in multinational companies. working paper.
Cascio, W. F. (2018). Managing human resources: Productivity, quality of work life, profits. McGraw-Hill Education.
Chen, Z. J. (2017). Cross-cultural adaptation challenges to management innovation in multinational business context: Theoretical model and practices. In Organizational Culture and Behavior: Concepts, Methodologies, Tools, and Applications (pp. 681–707). IGI Global.
Dewi, N. L., Siregar, I. N. P., Bidaya, F., Sianipar, E. C. F., & Pardede, I. E. (2022). Effect of Leadership Style, Motivation, and Job Satisfaction on Employee Performance of PT Dunkindo Lestari Medan. Journal of Research in Business, Economics, and Education, 4(3).
Dunne, K. J., & Dunne, E. S. (2011). Translation and localization project management: the art of the possible. John Benjamins Publishing.
Qu, J., Wang, J., & Zhang, Y. (2023). Analysis of localized marketing strategies of multinational companies ---based on the 4P model. BCP Business & Management. https://doi.org/https://doi.org/10.54691/bcpbm.v37i.3580
Shahzad-bashir. (2022). Mastering The Art of Localization with McDonald’s. https://www.marshub.com/mastering-the-art-of-localization-with-mcdonalds/
Suh, J., & Battaglio, P. (2022). Assessing the mediating effect of internal communication on strategic human resource management and perceived performance: An intersectoral comparison. Review of Public Personnel Administration, 42(3), 464–491.
Unterweger, D. F. (2022). Unconstrained Capital? Multinational companies, structural power, and collective goods provision in dual VET. Socio-Economic Review, 20(3), 1339–1359.
Xie, Z., Wei, M., Ding, X., & Thomson, S. B. (2022). Managing global HRM integration in international expansion: the case of Geely cross-border acquisition. Emerald Emerging Markets Case Studies, 12(3), 1–18.
